
Game Thinking
Innovate Smarter & Drive Deep Engagement with Design Techniques from Hit Games
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Narrated by:
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Amy Jo Kim
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By:
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Amy Jo Kim PhD
About this listen
How are market-leading products born?
Successful innovations may end up reaching a mainstream audience, but they never start off that way. That’s the paradox of innovation most entrepreneurs fail to embrace - the typical people in your market are not the ones you need to woo when bringing your idea to life.
Instead, find the “superfans” hidden in your audience: those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.
Game thinking supercharges your progress.
That’s where Game Thinking comes in. In this groundbreaking audiobook, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft, and Happify innovate faster and smarter and drive long-term engagement.
Build successful products like a (game) master.
Building on the principles of Lean/Agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product:
- Accelerate innovation by testing your highest risk assumptions first
- Use insights from superfans to build a product that fits how people really behave
- Keep customers engaged with a coherent and compelling customer journey
- Improve your product concept by rapidly testing and tuning the core experience
- Plot your development path with the game thinking road map
Get your hands on Game Thinking and start innovating smarter today.
©2018 Amy Jo Kim (P)2019 Amy Jo KimListeners also enjoyed...
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Behind the Scenes
- By SAMA on 11-27-17
By: Jason Schreier
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Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- By: Yu-kai Chou
- Narrated by: Scott R. Smith
- Length: 12 hrs and 29 mins
- Unabridged
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The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
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Just a bunch of rules and no source references
- By Abel on 09-07-17
By: Yu-kai Chou
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Kobold Guide to Roleplaying
- Kobold Guides
- By: Keith Ammann, Ginny Di, Clint McElroy, and others
- Narrated by: Ray Greenley
- Length: 4 hrs and 12 mins
- Unabridged
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There’s a reason it’s called a tabletop roleplaying game. Taking on the personae of different characters in the story brings a richness and depth to the experience and can make your game sessions exciting and memorable. But how can the poor, harried Game Master wrangle a whole slew of unique personalities on top of all the other work that goes into preparing each week? The Kobold Guide to Roleplaying has the answers you seek.
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Ugh.
- By Michael on 04-17-24
By: Keith Ammann, and others
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Replay
- The History of Video Games
- By: Tristan Donovan, Richard Garriott
- Narrated by: Gary Furlong
- Length: 15 hrs and 15 mins
- Unabridged
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A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.
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Excellent Book
- By Devin on 01-17-18
By: Tristan Donovan, and others
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Press Reset
- Ruin and Recovery in the Video Game Industry
- By: Jason Schreier
- Narrated by: Ray Chase
- Length: 8 hrs and 14 mins
- Unabridged
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Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.
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Audio Quality is Inconsistent
- By Amazon Customer on 09-14-21
By: Jason Schreier
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Level Up Addiction
- Crafting Irresistible Game Loops
- By: Pixel Protagonist
- Narrated by: Virtual Voice
- Length: 7 hrs and 19 mins
- Unabridged
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Unlock the secrets of addictive game design with "Level Up Addiction: Crafting Irresistible Game Loops." This comprehensive guide explores the art of creating captivating game loops that keep players coming back for more. Our book takes you behind the scenes of successful video games, unraveling the psychological tricks and techniques that make players click 'continue.' From the perfect reward systems to the most engaging progression mechanics, 'Level Up Addiction' is your blueprint to crafting immersive gaming experiences. 🔸 Discover the science behind player motivation and engagement. ...
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The Basics of Game Design
- Video Game Revolution
- By: Heather E. Schwartz
- Narrated by: uncredited
- Length: 19 mins
- Unabridged
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Skyrim, with its in-depth world building and talented design, didn't just happen overnight. It took years of planning and hard work. But every game designer started where you are now. Find out how you can get started in game design.
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On Writing and Worldbuilding - Volume I
- By: Timothy Hickson
- Narrated by: Larissa Thompson, Merphy Napier
- Length: 8 hrs and 20 mins
- Unabridged
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Writing advice tends to be full of "rules" and "tips" which are either too broad to be helpful or outright wrong. In On Writing and Worldbuilding, we will discuss specific and applicable ideas to consider, from effective methods of delivering exposition and foreshadowing, to how communication, commerce, and control play into the fall of an empire.
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all hail mishka
- By M. M. on 03-25-21
By: Timothy Hickson
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Once upon Atari
- How I Made History by Killing an Industry
- By: Howard Scott Warshaw
- Narrated by: Howard Scott Warshaw
- Length: 11 hrs and 17 mins
- Unabridged
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Once upon Atari is an intimate view into the dramatic rise and fall of the early video game industry, and how it shaped the life of one of its key players. This book offers eye-opening details and insights delivered in a creative style that mirrors the industry it reveals. An innovative work from one of the industry’s original innovators.
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Awesome
- By Aaron Valdes on 07-22-23
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Fight, Magic, Items
- The History of Final Fantasy, Dragon Quest, and the Rise of Japanese RPGs in the West
- By: Aidan Moher
- Narrated by: Eric Michael Summerer
- Length: 11 hrs and 37 mins
- Unabridged
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The Japanese roleplaying game (JRPG) genre is one that is known for bold, unforgettable characters; rich stories; and some of the most iconic and beloved games in the industry. Inspired by early Western RPGs and introducing technology and artistic styles that pushed the boundaries of what video games could be, this genre is responsible for creating some of the most complex, bold, and beloved games in history. In Fight, Magic, Items, Aidan Moher guides listeners through the history of JRPGs.
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Excellent history of the JRPG genre
- By Cyrus on 08-14-23
By: Aidan Moher
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Code Gamers Development 2 in 1 Value Bundle
- Code Gamers Development: Essentials + Code Gamers Development: Lua Essentials. Your #1 Book Set to Jump Start Your Video Game Programming Career
- By: A.E. Colonna
- Narrated by: Elizabeth Phillips, Nicholas Seitz
- Length: 7 hrs and 53 mins
- Unabridged
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Create your very first video game without any prior coding experience!! Would you like to get ahold of simple, effective, and compatible steps that will enable you to be an excellent problem solver while game programming? Do you want to start game coding without worrying if you’re smart enough to get it right? If your answer is yes to any of these questions, you’ve got to listen to this book!
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Get Your Game On!
- By Anne G. on 02-12-25
By: A.E. Colonna
What listeners say about Game Thinking
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- Chris Harden
- 11-02-19
Pretty good insights, a bit too rebranded
This is a pretty good book that goes over topics like iterative design development, design thinking, lean start up, and other agile type methods that allow entrepreneurs to fail fasting right quickly. These topics are also true for game development. The author does a good job of pulling these together into a cohesive message, but she uses some re-branding to meet her own brand that I don’t think is necessary. Still if you can get past that, this book has some good introductory information on design thinking, iterative development, etc. my favorite theme in the book is the focus on the end-user. There’s also a great interview with a design thinker who discusses product market fit. He says that companies should not be satisfied with one product market fit, but instead be thinking of their product pipeline also focusing on the second product’s fit so that they have a series of product fitness. That was pretty insightful. Her narration is good, but she gets a bit preachy at times. Still the overall audio experience was good.
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2 people found this helpful
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- Listeningcv
- 07-05-19
Good
The spotlight features in the book were good. Some interesting sections with game psychology... but not enough for me if I'm honest. Without offending the author, I found the narration very distracting at times. The enthusiasm was good though. This is a good book for entry level entrepreneurs, which I think is the point.
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3 people found this helpful
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- Jason
- 01-17-21
the author should have applied her own techniques
this book is okay. it struggles to find purpose, often vacillating between game design and lean agile, which are not the same topic at all. tangentially related, but this was two small books crammed together to make one saleable product.
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1 person found this helpful
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- Amazon75949375
- 11-29-19
A wonderful compliment to The Lean Startup
After reading the lean startup I wanted something to expand on that. This book was what I was looking for.
I found particular value in approaches that differed from traditional design thinking taught in colleges such as replacing “user stories” with job stories.
Also, I thought the book was a perfect length.
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- David Sanders
- 11-18-21
Thorough and informative.
The book was very informative in regards to the thought process and design involved from start to finish and beyond for a product. It wasn't exactly what I was expecting when I grabbed it and may have been a bit above my level of understanding regarding the more technical aspects of things, but still worth the read.
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- Ryan Skinner
- 12-29-21
Great book of you've been in the industry
in my opinion, great book for devs with experience, but it's a little overwhelming for someone new to the field.
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1 person found this helpful
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- Anonymous User
- 05-15-19
Great!
A great book that will change the way you think about human systems and learning.
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- Garett - Red Team 19
- 05-13-22
Entrepreneurs & Game Devs READ THIS!!!
Learning about game design in the context of product and business creation is so insightful! Kim does a great job of laying out step by step a system for using these systems and insights to make your product happen for the right audience.
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- Ashley
- 03-20-19
Amalgamation of past and future processes
Amy offers a compelling amalgamation of past and future thinking processes. She presents ideas that have bits of agile, scrum, design thinking, systems thinking, jobs to be done theory and a whole lot more. She does not drag things out but provides a quick tool kit to use and implement immediately.
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5 people found this helpful
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- Tamara Rasheed
- 12-02-20
Fascinating book!
I got so many ideas for how to test hypothesis and marry the research I'm doing with the product I am creating. I learned a lot reading this book.
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