New Innovations

His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

If you have been nurturing a Great Idea and wondered how to Launch a Brand, how to Launch a Product or about Launching a Venture, this is the Book for you. I wrote this book because, like you, the best ideas come to you as a way to fill some unmet need in your life. “Necessity is the mother of all invention” is never more accurate than when you brilliantly think up an innovation, invention, or service that will make your life easier, more fun, or just plain smart. Like many of you, I was standing in my kitchen after going through my usual morning routine one mundane Monday when ...

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein From the dawn of the universe to the advent of the metaverse, significant events have resulted in cosmic shifts that have permanently reshaped life as we know it. Like the year 0 that separated BC from AD, 2020 was a dividing line in time. It marked the end of one significant era of human existence and the beginning of another. What happened before 2020 would be distinct from what happened after. In this, his 8th book, author Donnell Duncan zeroes in on the changing landscape of the ...

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

Bridging the gap between tech mania and the experience of being inside the human body, Dawn of the New Everything is a look at what it means to be human at a moment of unprecedented technological possibility. Through a fascinating look back over his life in technology, Jaron Lanier, an interdisciplinary scientist and father of the term virtual reality, exposes VR's ability to illuminate and amplify our understanding of our species and gives listeners a new perspective on how the brain and body connect to the world.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.

It is no secret that the world of property investment is rapidly changing. While the industry experienced a significant upturn in late 2020 through 2022, the current cost of living and global economic issues have meant that high profits are trickier to come by, and owning a property portfolio is slightly more complex than it once was.

Based on years of solid neuroscience, quantum mechanics, complex systems theory, social science and leadership research, The New Science of Radical Innovation: The Six Competencies Leaders Need to Win in a Complex World demonstrates the ins and outs of the leadership competencies you need to jump-start and sustain radical innovation in your organization, leading to success and the results you want.

It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on the state of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and — ironically — less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era.

From two leading experts in education and entrepreneurship, an urgent call for the radical reimagining of American education so that we better equip students for the realities of the 21st-century economy.

The never-before-told story of NASA’s 1978 astronaut class, which included the first American women, the first African Americans, the first Asian American, and the first gay person to fly to space. With the exclusive participation of the astronauts who were there, this is the thrilling, behind-the-scenes saga of a new generation that transformed space exploration.

According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, much of today’s technology is built based on the other 5%; the part users are able to articulate in focus groups, interviews, and when filling out surveys. It’s our job to decode the other 95%. Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to ...