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Mastering Google Ads: Lead generation strategies to grow your small business with John Horn of StubGroup

Navigating the complexities of Google Ads can be daunting for small business owners, but in this episode of Small Business Pivots, John Horn, CEO of Stub Group, breaks it all down. From avoiding wasted ad spend to leveraging smart targeting strategies, Horn shares proven tactics that help businesses maximize their digital advertising ROI.

Many small businesses dive into Google Ads without a clear strategy—leading to expensive clicks and poor results. Horn explains why this happens and outlines a step-by-step framework for success, starting with setting clear campaign goals and understanding what each lead or sale is worth to your business.

💡 Key Takeaways from This Episode:
✔️ How Google's pay-per-click system works and why quality scoring matters
✔️ The minimum ad budget needed to make data-driven optimizations
✔️ How to avoid common Google Ads mistakes that drain marketing budgets
✔️ Retargeting strategies to convert website visitors into paying customers
✔️ Best practices for hiring the right digital marketing talent for long-term success
✔️ The importance of website quality, customer reviews, and lead nurturing before launching paid ads

John Horn also shares expert insights on navigating Google’s complex advertising policies, avoiding account suspensions, and ensuring your campaigns stay profitable—even in highly competitive industries.

Whether you're running Google Ads for the first time or looking to improve your results, this episode is packed with actionable strategies to help small businesses generate more leads and grow online.

🔊 Listen now and start running Google Ads the smart way!

John Horn: StubGroup, CEO

Website: https://stubgroup.com/

LinkedIn: https://www.linkedin.com/in/johnjhorn1/

YouTube: https://www.youtube.com/c/stubgroup

Facebook: https://www.facebook.com/StubGroup

Blog: https://stubgroup.com/blog/

Podcast: https://stubgroup.com/podcasts/

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