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What separates truly successful business owners from those who stay stuck?

In this episode of Small Business Pivots, host Michael Morrison sits down with Andreas Pettersson, Founder of Leaders Adapt, to explore the real reasons why some entrepreneurs scale to success—while others spin their wheels. After helping grow a tech company to a nine-figure valuation, Andreas reveals that strategy and funding weren’t the magic ingredients. It was emotional intelligence, curiosity, and brutal self-honesty that made the difference.

"Curiosity is king," says Andreas, as he breaks down how fear-driven decisions can cost entrepreneurs time, money, and energy. Instead, he encourages business owners to ask themselves: “What if the opposite is true?”—a powerful mindset shift that prevents costly mistakes and uncovers hidden opportunities.

We also unpack the growth stages every business faces:
• From $0–$2M: founders must lead sales—no exceptions.
• From $2M–$10M: the right processes (not too many) are key.
• Beyond $10M: leadership development and culture define your ceiling.

Andreas shares three transformative exercises that helped him lead with clarity:
✅ Breaking negative thought spirals with the 5-second rule
✅ Recording positive feedback to fight negative bias
✅ Starting each day with visualization instead of screen-scrolling

Whether you're growing a business from scratch or scaling past $10 million, this episode will challenge how you think, lead, and make decisions.

🎙️ Listen now to hear Andreas Pettersson on Small Business Pivots with Michael Morrison—and discover how honest self-reflection can reignite your business growth.

Andreas Pettersson: Leaders Adapt, CEO & Co-Founder

Website: https://www.leadersadapt.com/

LinkedIn: https://www.linkedin.com/in/andreastheceo/

YouTube: https://www.youtube.com/@andreastheceo

Facebook: https://www.facebook.com/profile.php?id=61555794758899

TikTok: https://www.tiktok.com/@andreastheceo

Instagram: https://www.instagram.com/andreastheceo/

#SmallBusinessPivots #MichaelDMorrison #AndreasPettersson #LeadersAdapt #BusinessPodcast #BusinessCoach #SmallBusinessGrowth #EntrepreneurMindset #LeadershipDevelopment #EmotionalIntelligence #ScaleYourBusiness #BusinessStrategy #GrowYourBusiness #FounderJourney #OklahomaCity #BOSS #MindsetMatters #FromStartupToSuccess #EntrepreneurLife #SmallBusinessSuccess

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


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Mastering Google Ads: Lead generation strategies to grow your small business with John Horn of StubGroup

Navigating the complexities of Google Ads can be daunting for small business owners, but in this episode of Small Business Pivots, John Horn, CEO of Stub Group, breaks it all down. From avoiding wasted ad spend to leveraging smart targeting strategies, Horn shares proven tactics that help businesses maximize their digital advertising ROI.

Many small businesses dive into Google Ads without a clear strategy—leading to expensive clicks and poor results. Horn explains why this happens and outlines a step-by-step framework for success, starting with setting clear campaign goals and understanding what each lead or sale is worth to your business.

💡 Key Takeaways from This Episode:
✔️ How Google's pay-per-click system works and why quality scoring matters
✔️ The minimum ad budget needed to make data-driven optimizations
✔️ How to avoid common Google Ads mistakes that drain marketing budgets
✔️ Retargeting strategies to convert website visitors into paying customers
✔️ Best practices for hiring the right digital marketing talent for long-term success
✔️ The importance of website quality, customer reviews, and lead nurturing before launching paid ads

John Horn also shares expert insights on navigating Google’s complex advertising policies, avoiding account suspensions, and ensuring your campaigns stay profitable—even in highly competitive industries.

Whether you're running Google Ads for the first time or looking to improve your results, this episode is packed with actionable strategies to help small businesses generate more leads and grow online.

🔊 Listen now and start running Google Ads the smart way!

John Horn: StubGroup, CEO

Website: https://stubgroup.com/

LinkedIn: https://www.linkedin.com/in/johnjhorn1/

YouTube: https://www.youtube.com/c/stubgroup

Facebook: https://www.facebook.com/StubGroup

Blog: https://stubgroup.com/blog/

Podcast: https://stubgroup.com/podcasts/

#GoogleAds #DigitalMarketing #SmallBusinessGrowth #OnlineAdvertising #PPCMarketing #GoogleAdsTips #MarketingStrategy #PaidSearch #LeadGeneration #SmallBusinessMarketing #AdvertisingStrategy #GoogleMarketing #MarketingForSmallBusiness #GrowYourBusiness #MarketingTips #Entrepreneurship #MarketingExpert #BusinessSuccess #GoogleAdWords #AdStrategy #JohnHorn #StubGroup #SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessCoach #BusinessLoans #OklahomaCity #BusinessPodcast #SmallBusinessOwner #MarketingForEntrepreneurs #ScaleYourBusiness #BusinessGrowth #MarketingExperts #GoogleAdsSuccess

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/

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-YOUTUBE: https://youtube.com/@businessownershipsimplified

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Ever wondered how some entrepreneurs turn an unexpected career shift into a thriving business? Travis Briggs, co-owner of Trichology Salon in Oklahoma City, went from tending bar to leading a successful 20-station salon—all by embracing continuous learning, business systems, and strategic hiring.

In this episode of Small Business Pivots, Travis shares how he helped build a sustainable and scalable salon business by implementing clear core values, structured processes, and a long-term growth strategy. He also reveals the pivotal decision during COVID that reshaped his business and set the foundation for lasting success.

What You’ll Learn in This Episode:
✔️ The unconventional path Travis took into the beauty industry
✔️ The game-changing decision that helped him scale his salon
✔️ How he solved his biggest hiring challenges with a creative approach
✔️ The key systems and processes every salon owner needs to grow
✔️ Why long-term business planning is critical for success

💡 Travis’ Insight: “When something isn’t happening in a business, it comes down to a person not knowing they’re supposed to do it—or they don’t know how.”

Whether you're a salon owner, small business entrepreneur, or looking for strategies to grow your company, this episode is packed with valuable insights you can apply right now.

🎧 Listen now and discover how to scale your business with the right mindset, strategy, and systems!

Travis Briggs: Co-owner of Trichology Salon

Website: https://www.trichologysalon.net/

Instagram: https://www.instagram.com/travisbriggs2/?hl=en

Facebook: https://www.facebook.com/trichology

#SmallBusiness #Entrepreneurship #BusinessGrowth #BusinessCoaching #SalonBusiness #SalonOwner #SuccessStories #EntrepreneurMindset #ScalableBusiness #BusinessStrategy #HiringTips #LeadershipDevelopment #SystemsAndProcesses #MarketingForSalons #EntrepreneurJourney #ScalingABusiness #BusinessOwnerLife #MindsetForSuccess #StrategicGrowth #CoachingForEntrepreneurs #BusinessOperations #WorkOnYourBusiness #Public Speaking #TeamBuilding #BusinessLeadership #GrowthMindset #BusinessSuccess #TravisBriggs #TammyBriggs #Trichology #TrichologySalon #OklahomaCity #OklahomaCityBusiness #BOSS #MichaelDMorrison

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/

-WEBSITE: https://www.michaeldmorrison.com/

-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

-YOUTUBE: https://youtube.com/@businessownershipsimplified