This Independence Day, I’m throwing it back to one of the most raw, real, and powerful conversations I’ve had on Winners Find a Way — with my friend, Marine Corps veteran, entrepreneur, and true American leader, Jeremy Spann.

Jeremy didn’t just serve our country — he came back and built 11 businesses from the ground up. His journey from battlefield to boardroom is a masterclass in grit, resilience, and the relentless pursuit of purpose.

Here’s what we unpack:

Why great leaders do what’s needed, not what’s easy

The “Quadrant of Death” that wrecks growth — and how to escape it

How to lead with conviction when it counts most

And why you’re never out of the fight… unless you choose to be

This isn’t just a celebration of freedom — it’s a reminder that freedom demands responsibility, discipline, and leadership.

🎧 Tap in. Reflect. And honor those who fight for more than just themselves.

Tune in for more Youtube: https://www.youtube.com/@leadershipity

Winners Find a Way Podcast: https://podcast.winnersfindaway.us/podcast

#July4th #IndependenceDay #WinnersFindAWay #VeteranOwned #JeremySpann #TrentMClark #AmericanLeadership #Entrepreneurship #FreedomIsntFree #LeadingWinningTeams #GritAndGrowth

In this episode of Winners Find a Way, host Trent M. Clark welcomes Travis Luther, a five-time founder (with 2 successful exits), sociologist, and trauma-informed leadership coach. Travis shares deep, personal insights from his groundbreaking research: interviews with terminally ill individuals who opened up about what truly matters when time is no longer guaranteed.

From rural poverty and taking custody of his brothers at 16 to building multiple successful companies and leading as a former EO Colorado President, Travis’s path is one of grit, redemption, and relentless pursuit of meaning.

This conversation is packed with transformational insights for entrepreneurs, executives, and anyone ready to stop waiting and start living intentionally.

• Travis’ powerful backstory: from poverty to purpose
• The turning point that led him to study people facing death—and what they regret most
• 4 transformational truths from his upcoming book:
  1. Stop pretending you have forever
  2. Love like you're leaving
  3. Don’t waste time in unproductive relationships
  4. Design a life that feels authentically yours
• Why trauma-informed leadership is essential for high performers
• The difference between building success vs. building significance

Upcoming Book Launch – July 2025

What We Learn When We Learn We Are Dying: Life Advice from the Terminally Ill

Join the pre-order list and learn more at: 🌐 www.travisluther.com

Travis Luther’s Current Offerings:

• Midlife Alignment Workshop
• What We Learn When We Learn We Are Dying Workshop
• Trauma and Entrepreneurship Training & Coaching
• 1:1 Purpose Coaching for Leaders and Founders

About Travis Luther

Travis Luther, MA is a respected sociologist and expert in childhood trauma and its effects on leadership. With five startups under his belt and features in The New York Times, Wall Street Journal, The Atlantic, Smithsonian Magazine, and Forbes, he brings unmatched insight into building purpose-driven lives and organizations.

📲 Connect with Travis:

• LinkedIn
• Instagram
• Website & Book Info

Follow & Connect with Trent Clark:

💡 Website: Leadershipity.com

🎙️ Winners Find a Way Podcast: https://podcast.winnersfindaway.us/podcast

📩 LinkedIn: https://www.linkedin.com/in/trentmclark/

Grab a copy of the Book Leading Winning Team : https://leadingwinningteams.trent-clark.com/bookrecording79

🚀 FREE GIFT ALERT!

Want to take your leadership to the next level? Download "The Pyramid of Leadershipity" for FREE! This powerful guide breaks down the essential steps to becoming an elite leader—from mindset to execution.

Grab your copy now! 👉 PYRAMID OF LEADERSHIPITY

#WinnersFindAWay #TrentClark #TravisLuther #WhatWeLearnWhenWeLearnWeAreDying #Leadership #TerminalWisdom #MidlifeClarity #PurposeDrivenLeadership #Entrepreneurship #TraumaInformedLeadership #LeadingWinningTeams #EO

Ali opens up about the economic realities farmers face, the pressure to produce yield at all costs, and how today’s consumers may not realize the tough choices growers make just to survive. She also shares what sports taught her about adaptability, coachability, and building something bigger than yourself.

If you care about where your food comes from—or how to lead with integrity in tough markets—this episode delivers real insights from the frontlines of both agriculture and entrepreneurship.

• The economic misalignment between consumers and farmers
• How agriculture is driven by yield-based compensation
• The hidden pressure behind chemical usage in food production
• Lessons from Olympic rowing that drive entrepreneurial grit
• Why being coachable is more important than being right
• Confidence through preparation and repetition
• Building trust and connection through intentional networking

Ali’s full-service marketing agency helping brands in agriculture, food, and wellness tell their story with clarity and conviction.

🌐 Learn more:

• Website: https://www.noblewest.com
• LinkedIn: linkedin.com/in/alicox

“Farmers are not interested in paying chemical bills—they’re trying to stay alive in a system stacked against them.”

“Comfort is a little bit of an enemy. You don’t grow when you stay in it.”

“Every day is another opportunity.”

A former Olympic rower turned agri-entrepreneur, Ali Cox blends world-class performance with generational farming roots. She owns multiple businesses in the agriculture space and leads Noble West, a modern marketing firm helping food and wellness brands drive meaningful impact. Her work sits at the intersection of sustainability, ethics, and economic survival.

🎧 Catch the full episode now on Apple, Spotify, YouTube & all major platforms.

Watch the interview now on YouTube — leave a comment and tag someone who’s passionate about food, farming, or entrepreneurship!

Spotify:https://open.spotify.com/show/7GAwyvYA7OY1L2JOjegX7D

Apple :https://podcasts.apple.com/us/podcast/winners-find-a-way/id1578413577

Podlink: https://pod.link/1578413577

Youtube: https://www.youtube.com/@leadershipity

Follow & Connect with Trent Clark:

💡 Website: Leadershipity.com

🎙️ Winners Find a Way Podcast: https://podcast.winnersfindaway.us/podcast

📩 LinkedIn: https://www.linkedin.com/in/trentmclark/

Grab a copy of the Book Leading Winning Team : https://leadingwinningteams.trent-clark.com/bookrecording79

🚀 FREE GIFT ALERT!

Want to take your leadership to the next level? Download "The Pyramid of Leadershipity" for FREE! This powerful guide breaks down the essential steps to becoming an elite leader—from mindset to execution.

Grab your copy now! 👉 PYRAMID OF LEADERSHIPITY