Ali opens up about the economic realities farmers face, the pressure to produce yield at all costs, and how today’s consumers may not realize the tough choices growers make just to survive. She also shares what sports taught her about adaptability, coachability, and building something bigger than yourself.

If you care about where your food comes from—or how to lead with integrity in tough markets—this episode delivers real insights from the frontlines of both agriculture and entrepreneurship.

• The economic misalignment between consumers and farmers
• How agriculture is driven by yield-based compensation
• The hidden pressure behind chemical usage in food production
• Lessons from Olympic rowing that drive entrepreneurial grit
• Why being coachable is more important than being right
• Confidence through preparation and repetition
• Building trust and connection through intentional networking

Ali’s full-service marketing agency helping brands in agriculture, food, and wellness tell their story with clarity and conviction.

🌐 Learn more:

• Website: https://www.noblewest.com
• LinkedIn: linkedin.com/in/alicox

“Farmers are not interested in paying chemical bills—they’re trying to stay alive in a system stacked against them.”

“Comfort is a little bit of an enemy. You don’t grow when you stay in it.”

“Every day is another opportunity.”

A former Olympic rower turned agri-entrepreneur, Ali Cox blends world-class performance with generational farming roots. She owns multiple businesses in the agriculture space and leads Noble West, a modern marketing firm helping food and wellness brands drive meaningful impact. Her work sits at the intersection of sustainability, ethics, and economic survival.

🎧 Catch the full episode now on Apple, Spotify, YouTube & all major platforms.

Watch the interview now on YouTube — leave a comment and tag someone who’s passionate about food, farming, or entrepreneurship!

Spotify:https://open.spotify.com/show/7GAwyvYA7OY1L2JOjegX7D

Apple :https://podcasts.apple.com/us/podcast/winners-find-a-way/id1578413577

Podlink: https://pod.link/1578413577

Youtube: https://www.youtube.com/@leadershipity

Follow & Connect with Trent Clark:

💡 Website: Leadershipity.com

🎙️ Winners Find a Way Podcast: https://podcast.winnersfindaway.us/podcast

📩 LinkedIn: https://www.linkedin.com/in/trentmclark/

Grab a copy of the Book Leading Winning Team : https://leadingwinningteams.trent-clark.com/bookrecording79

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