• Make Better Bets with Causal AI
    Jul 1 2025

    Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs.

    SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-make-better-bets-with-causal-ai

    © 2025, NinjaCat

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    1 hr
  • Better MarTech Starts with Better Experiments
    Jun 17 2025

    Most martech stacks don’t break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people.

    SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-better-martech-starts-with-better-experiments

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    25 mins
  • From Static to Dynamic: How Better Links Create Smarter Ads
    Jun 3 2025

    Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale.

    SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-from-static-to-dynamic-how-better-links-create-smarter-ads

    © 2025, NinjaCat

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    34 mins
  • Why AI Will Be An Amplifier, Not A Replacement
    May 20 2025

    NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results.

    SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-ai-will-be-an-amplifier-not-a-replacement

    © 2025, NinjaCat

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    21 mins
  • Rethinking Marketing Strategy with Causal AI
    May 6 2025

    AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively.

    SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-marketing-strategy-with-causal-ai

    © 2025, NinjaCat

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    48 mins
  • Leveraging Data in Marketing
    Apr 22 2025

    Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast.

    SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-leveraging-data-in-marketing

    © 2025, NinjaCat

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    42 mins
  • What's Next for Digital Marketing?
    Apr 8 2025

    CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing.

    SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-whats-next-for-digital-marketing

    © 2025, NinjaCat

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    42 mins
  • The Ecosystem Centered Marketing Strategy
    Mar 25 2025

    Explore the frontiers of a new way to envision online commerce as Peter Cranstone combines his skills in patents, programming, and data to describe the promising potential, and current pitfalls, of the ecosystem centered marketing strategy of the future.

    SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ecosystem-centered-marketing-strategy

    © 2025, NinjaCat

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    50 mins