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What Gets Measured

What Gets Measured

By: NinjaCat
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About this listen

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.” SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2022, NinjaCat2025, NinjaCat Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Make Better Bets with Causal AI
    Jul 1 2025

    Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs.

    SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-make-better-bets-with-causal-ai

    © 2025, NinjaCat

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    1 hr
  • Better MarTech Starts with Better Experiments
    Jun 17 2025

    Most martech stacks don’t break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people.

    SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-better-martech-starts-with-better-experiments

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    25 mins
  • From Static to Dynamic: How Better Links Create Smarter Ads
    Jun 3 2025

    Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale.

    SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-from-static-to-dynamic-how-better-links-create-smarter-ads

    © 2025, NinjaCat

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    34 mins
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