This week on UnF*ck My Start Up, we brought in the best-dressed man on LinkedIn — Emir Atli, CRO of HockeyStack.

Emir breaks down how the smartest SaaS teams are using content, brand, and personal voice to generate real pipeline — without acting like a spammy leadgen bro. We talk playbooks, demand levers, and what founders need to understand before they hit scale.

If you think brand doesn’t close deals, this one’s going to change your religion.

Timestamps:
01:10 – The LinkedIn flywheel: why content > cold outbound
08:45 – Building a content-led revenue org
14:30 – Why most SaaS teams aren’t even tracking what matters
19:50 – Balancing personal brand vs. company voice
25:40 – The hidden power of founder-led distribution
32:15 – Where demand actually comes from in 2025

🎥 Full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4
🔗 Connect with Emir: https://www.linkedin.com/in/emircatli/
🔗 Check out HockeyStack: https://www.hockeystack.com/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

Unf*ck My Startup: Jason Bay Returns
Last year, this episode broke our inbox. Jason Bay was that good. So we brought him back.

Jason’s the guy behind sales orgs at ZoomInfo and Gong. He’s trained over 1,000 reps. And he breaks down outbound like a damn scientist — no fluff, no bro-hacks, just frameworks that print pipeline.

If you're tired of guessing what works in outbound, start here.

What we get into:
– The new 3-message cold outreach framework that’s winning in 2025
– How to make AI your sidekick, not your spam cannon
– The problem with most follow-up sequences (and how to fix them)
– Why “personalization” is a trap if you don’t do this first

Watch the full episode on YouTube
https://www.youtube.com/@rb2b

Try RB2B — because traffic without pipeline is just a vanity metric
If you’re getting site traffic and not booking meetings, RB2B is the fix.
https://www.rb2b.com

Yes, the ridiculous t-shirt offer is still live
Our CEO’s face. Giant. On your back.
https://rb2bswag.itemorder.com/shop/home/
Use code: SHIRTDROP (US only)

Jason Bay on LinkedIn
https://www.linkedin.com/in/jasondbay

Weekly drops. Zero filler. Real tactics.
Subscribe. Share it with your sales team. Unf*ck your startup.

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

Welcome to Unf*ck My Startup
Not another sales podcast. Not another playbook dump. This is raw, live, no-fluff SaaS therapy — for founders, by founders.

This week: Scott Leese.

• 6x sales leader
• 5x founder
• 3x author
• 12 unicorns
• $25M ARR whisperer

Scott’s helped more startups scale than your favorite sales bro has LinkedIn posts. He’s here to break down what’s actually working — and what’s killing your momentum.

What we get into:
– Why early GTM fails (and how to stop lighting budget on fire)
– The “next hire” myth that’s stalling your growth
– Fractional CROs: cheat code or crutch?
– Building sales orgs that don’t implode at Series A

Watch the live replay (with visuals + bonus chaos):
https://www.youtube.com/@rb2b

Want to see what RB2B actually does?
Turn anonymous traffic into pipeline (real case studies):
https://www.rb2b.com

Claim your free “Ugly Mug” T-shirt (while it lasts):
https://rb2bswag.itemorder.com/shop/home/
Use code: SHIRTDROP (US shipping only)

Stalk Scott Leese:
https://www.linkedin.com/in/scottleese

New episodes drop weekly.
Subscribe, steal the playbook, unf*ck your startup.

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

This week on Unf*ck My Startup:

We had a last-minute guest swap, but trust me—Taylor Haren delivered.

He’s the cold email assassin behind one of the fastest-growing campaigns we’ve ever seen: Fixer went from $1M to $10M ARR in 6 months, almost entirely from outbound.

We break down the exact emails, the setup, the send logic, and the secrets behind 4 million emails a month that actually work.

Here’s how it goes down:

00:00 – Why Taylor’s back (and what’s changed since last time)
01:15 – The Fixer campaign: $1M → $10M ARR in 6 months
04:40 – 4M emails/month: what scaling cold outbound actually looks like
08:30 – Why your cold email sucks (and how to unf*ck it)
15:00 – Subject lines, call to actions, and the art of not sounding like a bot
22:10 – Deliverability secrets (that keep your domain off every blacklist)
29:00 – Infrastructure walkthrough: domains, sends, rotation
38:45 – Real-time teardown: breaking down copy that converts
49:00 – Cold email that earns trust, not eye-rolls

You want pipeline? Here’s the blueprint.

If you think cold email is dead, you’re doing it wrong. Let Taylor show you how it’s done.

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

🎙️ Special Episode: My $70M Exit Collapsed Days Before Signing

Hey everyone, Adam Robinson here.

I recently joined Sam Parr and Harry Morton on the Moneywise podcast to share the unfiltered story of how a $70 million exit deal for my company fell apart just days before signing. We delved into the financial missteps I made—like prematurely spending millions on land, crypto, and a new mortgage—and the unexpected 60% tax bill that followed. More importantly, we discussed how this near-disaster became a turning point, leading to a more disciplined approach to building wealth and a company now generating $25 million ARR with $1 million in monthly profit.

It's a candid conversation about the highs and lows of entrepreneurship, the dangers of counting your chickens before they hatch, and the resilience required to bounce back.

🎧 Listen to the full episode here: Moneywise Podcast – My $70M Exit Collapsed Days Before Signing

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

This week on Unf*ck My Startup:
We brought in the guy everyone pretends to be—Nathan Barry. No VC fairy dust. No growth hacks. Just a dude who built a $40M+ ARR company (ConvertKit → now Kit) by actually doing the work and giving a sh*t about creators.

We get into why most founders are LARPing as CEOs… and how Nathan scaled a real business without selling his soul.

Here's how it goes down:

00:00 – Who the fck is Nathan Barry (and why I care)
03:40 – From $0 to Kit: how ConvertKit became the creator platform
08:10 – Why he turned down VC cash (and never looked back)
14:25 – How to go from solo builder to actual CEO
21:00 – The underrated power of building with, not for, your audience
26:15 – Community vs competition: the mindset shift that matters
33:50 – Playing startup vs. building a business (you know who you are)
39:10 – Nathan’s no-bullsht advice for founders who want to scale and stay sane

Real talk. Real founder. Real revenue.

If you’re tired of startup fantasty—this one’s for you.

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

🎙️ The Cold Email Doctor is IN: How to Outbound Like a Pro in 2025 ❄️💉

Everyone wants to know: What’s still working in cold email? And this week, we brought in the guy who’s got more data than anyone else in the game—Vaibhav Namburi, founder of Smartlead and a certified beast when it comes to cold outreach.

He’s not just running a $20M+ ARR bootstrapped SaaS company—he’s rewriting the rules of outbound with actual results, not recycled LinkedIn takes.

🔥 In this episode, we dig into:

• Why your emails are landing in spam (and how to fix it)
• The new rules for subject lines, links, and copy in 2025
• How to beat enterprise spam filters (yes, even at Nike or Apple)
• The real reason your deliverability sucks—and how AI can help
• How Smartlead sends thousands of emails that actually hit inboxes

We also bring audience members on live and dissect their outbound strategies—real emails, real advice, no fluff.

💥 If you want your leads to actually see your emails, book more meetings, and not burn your domain to the ground…
This is the episode you’ve been waiting for.

🎧 Listen now and let's unf*ck your cold outreach—once and for all.

🔹 Available on Spotify & Apple Podcasts 🔹

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/