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Unf*ck My Startup

Unf*ck My Startup

By: Adam Robinson
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About this listen

UnF*ck My Startup with Adam Robinson


I launched this show because most startup content feels... sanitized. Everyone talks about the wins, but skips the part where everything almost fell apart.

UnF*ck My Startup is where I get real with founders who are in the middle of building. We talk about what’s working, what’s not, and how they’re fixing it in real time. No sugarcoating—just raw, tactical conversations from people actually doing the work.


Each week, I host a live webinar with a founder who’s in the thick of it. Plus, I share every podcast I guest on—because let’s be honest, I go deep on those, too.


🚨 Weekly founder breakdowns
🎧 Available wherever you listen to podcasts
📹 Full video episodes every Wednesday on YouTube
🔥 Want the full archive—including guest appearances?


Go to RB2B Insiders, YouTube, or wherever you get your weekly podcast.


If you’re building and things feel a little messy—you’re not alone.

Let’s unf*ck it, together.

© 2025 Unf*ck My Startup Economics
Episodes
  • Emir Atli: Content-Led Growth Isn’t Optional Anymore

    Emir Atli: Content-Led Growth Isn’t Optional Anymore
    Jun 25 2025

    This week on UnF*ck My Start Up, we brought in the best-dressed man on LinkedIn — Emir Atli, CRO of HockeyStack.

    Emir breaks down how the smartest SaaS teams are using content, brand, and personal voice to generate real pipeline — without acting like a spammy leadgen bro. We talk playbooks, demand levers, and what founders need to understand before they hit scale.

    If you think brand doesn’t close deals, this one’s going to change your religion.

    Timestamps:
    01:10 – The LinkedIn flywheel: why content > cold outbound
    08:45 – Building a content-led revenue org
    14:30 – Why most SaaS teams aren’t even tracking what matters
    19:50 – Balancing personal brand vs. company voice
    25:40 – The hidden power of founder-led distribution
    32:15 – Where demand actually comes from in 2025

    🎥 Full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4
    🔗 Connect with Emir: https://www.linkedin.com/in/emircatli/
    🔗 Check out HockeyStack: https://www.hockeystack.com/

    Find out more
    https://www.linkedin.com/in/retentionadam/
    https://www.youtube.com/@retentionadam
    https://www.rb2b.com/
    Show more Show less
    55 mins
  • Most Cold Emails Are Trash. Here’s What Jason Bay Is Doing Instead.

    Most Cold Emails Are Trash. Here’s What Jason Bay Is Doing Instead.
    Jun 11 2025

    Unf*ck My Startup: Jason Bay Returns
    Last year, this episode broke our inbox. Jason Bay was that good. So we brought him back.

    Jason’s the guy behind sales orgs at ZoomInfo and Gong. He’s trained over 1,000 reps. And he breaks down outbound like a damn scientist — no fluff, no bro-hacks, just frameworks that print pipeline.

    If you're tired of guessing what works in outbound, start here.

    What we get into:
    – The new 3-message cold outreach framework that’s winning in 2025
    – How to make AI your sidekick, not your spam cannon
    – The problem with most follow-up sequences (and how to fix them)
    – Why “personalization” is a trap if you don’t do this first

    Watch the full episode on YouTube
    https://www.youtube.com/@rb2b

    Try RB2B — because traffic without pipeline is just a vanity metric
    If you’re getting site traffic and not booking meetings, RB2B is the fix.
    https://www.rb2b.com

    Yes, the ridiculous t-shirt offer is still live
    Our CEO’s face. Giant. On your back.
    https://rb2bswag.itemorder.com/shop/home/
    Use code: SHIRTDROP (US only)

    Jason Bay on LinkedIn
    https://www.linkedin.com/in/jasondbay

    Weekly drops. Zero filler. Real tactics.
    Subscribe. Share it with your sales team. Unf*ck your startup.

    Find out more
    https://www.linkedin.com/in/retentionadam/
    https://www.youtube.com/@retentionadam
    https://www.rb2b.com/
    Show more Show less
    59 mins
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