The Sales Transformation Podcast

By: Consalia Ltd
  • Summary

  • The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.
    © Consalia Ltd
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Episodes
  • REVISITED: #9 – The role that Coaching plays on perceptions of sales leaders w/ Mohammed AlKhotani
    Apr 25 2025

    We’re revisiting another coaching-themed episode of The Sales Transformation Podcast this week, as we rewind back to episode #9, featuring Mohammed AlKhotani, who has since gone on to become Senior Vice President at Salesforce ME.

    ORIGINAL SHOW NOTES:

    Mohammed AlKhotani, Managing Director, Saudi Arabia of SAP joins Dr Phil on this podcast where the pair discuss the role that coaching plays on perceptions of sales leaders and how this contributed to earning the trust of his team.

    If you’re interested in joining our Coaching Programme, you can find out more here:
    https://www.consalia.com/coaching

    Connect with Philip Squire on LinkedIn

    Connect with Mohammed AlKhotani on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

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    46 mins
  • #160 – Consalia Roundtable: Selling in uncertain times
    Apr 17 2025

    In this week’s Consalia Roundtable edition of The Sales Transformation Podcast, Will Squire and Jesus Llamazares, Our Heads of Sales and Consulting respectively, explore how the modern sales landscape is being shaped by economic, political, and global instability.

    From tariffs and Brexit to AI and shifting buyer behaviours, they dive deep into how salespeople and organisations can adapt, stay resilient, and turn volatility into opportunity.

    Highlights include:

    • [05:52] – It’s now key to understand your client’s whole ecosystem
    • [14:42] – Like it or not, uncertainty is here to stay
    • [32:55] – Listening is more important than ever

    Connect with Will Squire on LinkedIn

    Connect with Jesus Llamazares on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Show more Show less
    34 mins
  • REVISITED: #5 – Can resiliency be taught? w/ Dr Carole Pemberton
    Apr 10 2025

    Ahead of new cohort of our Level 5 ILM Coaching for Sales Transformation programme in the Autumn we’re going to be revisiting a few coaching-themed episodes of the podcast in the coming months!

    This week we’re going all the way back to before The Sales Transformation Podcast had video to revisit the fifth episode of the show, with special guest Dr Carole Pemberton.

    ORIGINAL SHOW NOTES:

    How can sales leaders develop their own resiliency and pass this onto their own sales teams?

    In the last episode of our Resiliency trilogy, Dr Philip Squire discusses the notion of teaching resiliency with Dr Carole Pemberton, a professor who has dedicated her doctorate to the topic of resiliency. The pair explore whether or not resiliency can truly be taught to people and how this can be applied to sales teams.

    The pair discuss a number of topics:

    • Carole’s background as to how and why she focused her doctorate on the topic of resiliency
    • The types of themes found in her doctorate that can help build up resilience
    • If and how resiliency can be taught and how to apply this to sales teams.

    If you’re interested in joining our Coaching Programme, you can find out more here:
    https://www.consalia.com/sales-business-school/coaching-for-sales-transformation/ilm-coaching-for-sales-transformation/

    Connect with Philip Squire on LinkedIn

    Connect with Carole Pemberton on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Show more Show less
    49 mins
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