Episodes

  • Major Ad Agencies Scale Back Their DEI Commitments & The Implications of Brand Appearances in Popular TV Shows

    Major Ad Agencies Scale Back Their DEI Commitments & The Implications of Brand Appearances in Popular TV Shows
    Apr 24 2025
    Episode 4: We explore how major ad agencies are quietly scaling back their DEI commitments, the eye-popping $259 billion in digital ad spending last year, and the implications of brand appearances in popular TV shows like White Lotus. Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with Wondercraft.
    Show more Show less
    9 mins
  • Meghan Markle Leans into Affiliate Marketing & The College Athletes with the Most NIL Deals

    Meghan Markle Leans into Affiliate Marketing & The College Athletes with the Most NIL Deals
    Apr 17 2025
    Episode 3: We explore Meghan Markle's entry into affiliate marketing, the WNBA's ongoing partnership with Voice in Sport, and the latest findings on which college athletes are scoring the most NIL deals. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.
    Show more Show less
    9 mins
  • Spotify's new GenAI advertising capabilities & YouTube creators host their own upfronts-style events

    Spotify's new GenAI advertising capabilities & YouTube creators host their own upfronts-style events
    Apr 10 2025
    Episode 2: We explore how top YouTube creators are hosting their own upfronts-style events. Then, we dive into Spotify's new generative AI advertising capabilities. Finally, we examine while gaming only accounts for 5% of digital ad budgets despite its massive audience. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.
    Show more Show less
    9 mins
  • March Madness as a Marketing Opportunity & What Creators Actually Want

    March Madness as a Marketing Opportunity & What Creators Actually Want
    Apr 3 2025
    Episode 1: We explore how women's March Madness is creating unprecedented sponsorship opportunities. Then, we dive into a revealing survey showing creators want more transparency and involvement in brand partnerships beyond just being content producers. Finally, we examine how social media is simultaneously challenging and supporting traditional TV as entertainment consumption habits evolve. Check out the full stories, written by our reporters, over at Marketing Brew. The Refill is generated with Wondercraft.
    Show more Show less
    9 mins
adbl_web_global_use_to_activate_webcro768_stickypopup