What if realestate.com.au isn't just a listings portal, but a behavioural database mapping every buyer and vendor in Australia? In this episode, Luke Dore, National Customer Training Manager at REA Group, reveals how 13 million monthly users are creating the largest property intent database in the country—and how agents can tap into those insights.

Luke shares how REA reverse engineers successful buyer journeys, using AI to predict transaction likelihood before buyers even know they're ready. We explore the shift from FOMO to FOBO (fear of better options), why buyer decision-making has extended from 34 to 44 weeks, and how 66% of sellers start without a preferred agent.

Key takeaways: Speed wins listings, reviews are essential (76% of sellers research them), authenticity beats production value in videos, and REA's data shows pay-to-play advertising delivers measurable results.

00:00 Introduction and Market Trends

00:43 Welcome and Guest Introduction

01:14 Understanding Realestate.com as a Behavioral Database

02:56 Customer Personas and Behavioral Insights

07:08 Identifying and Attracting Potential Sellers

11:15 Importance of Reviews and Agent Profiles

15:57 Effective Lead Response Strategies

18:49 The Power of Video in Real Estate

26:28 AI and Future Trends in Real Estate

31:07 Conclusion and Final Thoughts

Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts.

In this episode of the Property Edge Podcast, host Rob Turnbull of Land Services SA is joined by Lara Paholski from Livesign.

They discuss the evolution of electronic signing and digital identification in real estate transactions, the challenges of maintaining compliance, and the impact of upcoming anti-money laundering legislation. Lara shares her journey from co-founding a digital identity company to leading Livesign and highlights how agencies can proactively adopt new technologies to streamline operations and ensure compliance, ultimately enhancing client trust and experience.

00:00 Introduction and Welcome

01:04 Meet Lara Paholski: From Kadina to Livesign

02:03 The Role of Technology in Real Estate

03:02 The Evolution of Signatures and Digital Identity

03:48 Compliance and Anti-Money Laundering Legislation

04:16 Digital Witnessing Solutions

07:09 Seamless Integration and Compliance

07:39 Adopting New Technologies in Real Estate

09:49 Conclusion and Farewell

Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts.

In this episode Todd Alexander, Head of Marketing at Ray White Corporate joins the podcast and delves into all things marketing. He discusses marketing technology for real estate agencies, including insights on Ray White's One System, their Canva integration, and other tools that enhance agent productivity and maintain consistent brand standards.

There are plenty of practical recommendations that agencies large and small can learn from, including on the significance of customer experience surveys, the use of data, and the evolving role of AI and machine learning in the real estate industry.

00:00 Introduction and Episode Overview

00:41 Meet Todd Alexander: Journey to Ray White

02:45 Ray White One System: Enhancing Efficiency

04:07 Canva Integration: Consistency in Marketing

08:37 Customer Experience and Nurture Cloud

10:40 Setting Up a New Agency: Essential Tools

15:07 Balancing Paid and Owned Ecosystems

17:26 The Role of Data and Analytics

22:46 AI in Real Estate: Current and Future Impact

26:37 Closing Remarks and Thank You

Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts.