What if realestate.com.au isn't just a listings portal, but a behavioural database mapping every buyer and vendor in Australia? In this episode, Luke Dore, National Customer Training Manager at REA Group, reveals how 13 million monthly users are creating the largest property intent database in the country—and how agents can tap into those insights.

Luke shares how REA reverse engineers successful buyer journeys, using AI to predict transaction likelihood before buyers even know they're ready. We explore the shift from FOMO to FOBO (fear of better options), why buyer decision-making has extended from 34 to 44 weeks, and how 66% of sellers start without a preferred agent.

Key takeaways: Speed wins listings, reviews are essential (76% of sellers research them), authenticity beats production value in videos, and REA's data shows pay-to-play advertising delivers measurable results.

00:00 Introduction and Market Trends

00:43 Welcome and Guest Introduction

01:14 Understanding Realestate.com as a Behavioral Database

02:56 Customer Personas and Behavioral Insights

07:08 Identifying and Attracting Potential Sellers

11:15 Importance of Reviews and Agent Profiles

15:57 Effective Lead Response Strategies

18:49 The Power of Video in Real Estate

26:28 AI and Future Trends in Real Estate

31:07 Conclusion and Final Thoughts

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