• The "Owned Audience" Funnel

  • Apr 23 2025
  • Length: 38 mins
  • Podcast

The "Owned Audience" Funnel

  • Summary

  • Matt and Ryan discuss how AI is transforming marketing, with a focus on content creation, advertising, and newsletter strategy. They also explore building effective newsletter funnels, increasing engagement and conversions, and adapting to new monetization models beyond conventional ad-based approaches.

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    • Work with Ryan's agency Tailwind
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


    Episode Topics & Timestamps

    00:00 Exploring AI in Marketing

    03:00 Creative Applications of AI Tools

    06:08 Streamlining Content Creation with AI

    08:57 Building Effective Newsletter Funnels

    12:06 Maximizing Engagement and Conversion Rates

    14:58 The Future of Newsletters and Monetization Strategies


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