Matt and Ryan discuss how AI is transforming marketing, with a focus on content creation, advertising, and newsletter strategy. They also explore building effective newsletter funnels, increasing engagement and conversions, and adapting to new monetization models beyond conventional ad-based approaches.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Exploring AI in Marketing

03:00 Creative Applications of AI Tools

06:08 Streamlining Content Creation with AI

08:57 Building Effective Newsletter Funnels

12:06 Maximizing Engagement and Conversion Rates

14:58 The Future of Newsletters and Monetization Strategies

Jon Morrow is the founder of Smarter Blogger, one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each.

Episode Topics & Timestamps

00:00 Finding Your Niche
04:03 Jon's story
10:00 Building a Business from Scratch
14:53 Strategies for Launching and Growing Your Brand
20:03 Effective Email Marketing Techniques
23:04 The Journey of Course Creation
25:35 Framework for Information Products
27:58 Structuring Coaching Programs
30:08 Optimizing Course Structure for Success
34:20 Evaluating Course Effectiveness with Scorecards
37:10 Building Credibility and Trust
41:39 Navigating Ethical Marketing Practices

Links Mentioned

https://smartblogger.com/

Great video on Jon's story: How He Made $10M To Pay For Medical Bills

7-figure course scorecard.

Jon's email: jon@smartblogger.com