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Anastasia Negru is the cofounder of AffordiHome, a media brand focused on affordable properties in Europe. She discussed the growth of their newsletter, audience engagement strategies, revenue generation challenges, and the introduction of consultation services. The discussion highlights the importance of understanding customer needs, effective marketing strategies, and the potential for future growth in the real estate sector.

Episode Topics & Timestamps

00:00 Introduction to AffordiHome and Its Business Model

02:51 Growth of the Newsletter and Subscriber Engagement

05:53 Content Strategy and Audience Acquisition

09:00 Revenue Generation and Business Challenges

11:50 Consultation Services and Client Engagement

14:46 Future Growth Strategies and Business Model Exploration

Links Mentioned

https://www.affordihome.com/

https://x.com/affordihome

Jordan DiPietro is the former CEO of Hampton, a community business that's scaled to over $10M in annual revenue.

Episode Topics & Timestamps

00:00 Introduction to Hampton and Community Business Models
03:07 Marketing Strategies for Community Growth
05:56 Sales Process and Lead Conversion Techniques
09:12 Content Marketing and Lead Generation
12:09 The Role of MoneyWise Podcast in Community Engagement
15:06 Building Relationships in Community Spaces
18:04 Core Groups and In-Person Retreats
21:12 The Evolution of Community Dynamics
25:51 The Importance of In-Person Connections
26:40 Confidentiality and Community Integrity
27:57 Balancing Exclusivity and Growth
30:57 Criteria for Membership in Exclusive Communities
33:29 Staying Focused as a CEO
35:38 The HubSpot Acquisition of The Hustle
42:07 The Future of SaaS Companies Acquiring Media
45:47 Jordan's Next Chapter: Writing and Coaching

Links Mentioned

Jordan's newsletter: https://jordandipietro.beehiiv.com/

Jordan's website: https://jordandipietro.com/