Your potential clients are out there right now, shopping around. They're comparing your offers to three other people, reading reviews and stalking your competitors' websites. And honestly? Most of us have zero idea what they're actually finding when they do that research.

Too many business owners are genuinely confused about why prospects ghost them or choose someone else, which is why in this episode, I'll be chatting about the client journey mistake that's quietly costing you sales (and why you probably don't even know it's happening.)

I’ll cover:

• Why building your client journey from your own perspective is costing you clients

• What your potential clients are actually doing behind the scenes before they choose

• How skipping competitor research quietly drains your sales

• Why guessing what clients want is a dangerous game

• The investigative approach I use to turn assumptions into solid evidence

So if you're tired of watching potential clients slip away to competitors and you want to finally understand what's really happening in those crucial weeks before they make their decision, this episode will help you build a client journey that actually converts.

CONTINUE THE CONVERSATION:

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Useful Resources:

Free Guide: Most Effective Types of Market Research

Work with Cassie Evans:

The Competitive Edge

The Growth Booster

Book a Coffee Chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

We all want to know what’s really going on with our clients; what makes them tick, what holds them back, why they watch but don’t buy.

But some questions just feel too raw to ask, and make your stomach drop just thinking about them.

In this episode of The Growth Diaries, I'm unpacking why those tough, honest questions feel so scary and how having someone objective ask the right questions uncovers the honest feedback you need to grow.

I'll share more on;

• Why you’re avoiding the questions that matter (it’s not just fear, you’re too close to see clearly)

• The polite trap and emotional investment that stop you from hearing the truth

• How I play Business Detective to dig beneath surface answers and uncover honest feedback that actually helps you grow

• What happens when you finally bridge the gap between what you think your audience wants and what they actually want

If you’re ready to stop guessing and start acting on real evidence, this episode is your blueprint for getting honest answers that’ll make your offers impossible to ignore.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Useful Resources:

Free Guide: Most Effective Types of Market Research

Work with Cassie Evans:

The Competitive Edge

The Growth Booster

Book a Coffee Chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

You've been beating yourself up for procrastinating again.

But what if that pause, that hesitation, that endless loop of "I'll do it tomorrow" isn't laziness or lack of discipline... but your brain trying to protect you from making a move that feels too uncertain, too risky, too real.

In this episode of The Growth Diaries, we’re pulling back the curtain on what’s really behind the stall. Because more often than not, it’s not laziness or poor discipline...it’s fear. Fear of getting it wrong. Fear of wasting time. Fear of finally making it real, and it not being good enough.

I’ll be talking about:

• The hidden difference between procrastination and protection (and why most business owners confuse the two)

• Real-world signs you’re in protection mode, even if it looks like you’re being productive

• How uncertainty fuels indecision… and how to break the cycle

• Why staying “busy” with client work can actually be a brilliant form of avoidance

• The shift that happens when you start using real insight to guide your next move

If you've been calling yourself a procrastinator when you're actually just trying to avoid f*cking things up, this episode is exactly what you need to hear to stop blaming yourself and actually get moving.

Because you don’t need more motivation....you need better evidence!

And inside The Competitive Edge, that’s exactly what we build, using done-for-you market research to help you move from reactive and overwhelmed to intentional and informed.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Useful Resources:

Free Guide: Most Effective Types of Market Research

Work with Cassie Evans:

The Competitive Edge

The Growth Booster

Book a Coffee Chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn