Your potential clients are out there right now, shopping around. They're comparing your offers to three other people, reading reviews and stalking your competitors' websites. And honestly? Most of us have zero idea what they're actually finding when they do that research.

Too many business owners are genuinely confused about why prospects ghost them or choose someone else, which is why in this episode, I'll be chatting about the client journey mistake that's quietly costing you sales (and why you probably don't even know it's happening.)

I’ll cover:

• Why building your client journey from your own perspective is costing you clients

• What your potential clients are actually doing behind the scenes before they choose

• How skipping competitor research quietly drains your sales

• Why guessing what clients want is a dangerous game

• The investigative approach I use to turn assumptions into solid evidence

So if you're tired of watching potential clients slip away to competitors and you want to finally understand what's really happening in those crucial weeks before they make their decision, this episode will help you build a client journey that actually converts.

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Useful Resources:

Free Guide: Most Effective Types of Market Research

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