• Episode 39: 6 Hard Questions Every Land Investor Must Answer
    Jun 25 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piché dive into

    Episode 39: 6 Hard Questions Every Land Investor Must Answer.

    Clay and Justin discuss the essential questions that every land investor should consider to effectively scale their business and navigate the complexities of the industry.

    Key Highlights

    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter about their upcoming travels to the 5280 Mastermind in Denver. Clay shares his experience of flying with his 16-month-old, while Justin discusses his family road trip from Houston, highlighting the challenges and joys of traveling with kids.

    Anniversary Celebrations:
    The hosts take a moment to celebrate Clay's anniversary, reflecting on the balance between personal milestones and the demands of entrepreneurship. They emphasize the importance of family and the little moments that matter.

    Preparing for the Mastermind:
    As they gear up for the 5280 Mastermind, Clay and Justin discuss their roles in leading pods and hot seats, emphasizing the value of community and collaboration among investors.

    6 Hard Questions:
    The episode dives into six critical questions that every land investor must answer. Clay and Justin share their insights on marketing strategies, key performance indicators, and the importance of tracking metrics to ensure profitability.

    Marketing Strategies:
    The hosts discuss various marketing channels, including cold calling and direct mail, and the metrics they track to measure success. They emphasize the importance of quality leads and effective outreach.

    Leadership and Team Empowerment:
    Clay and Justin highlight the significance of strong leadership skills in driving business growth. They discuss how empowering team members can lead to better problem-solving and collaboration.

    Creating Value in Land Investing:
    The conversation wraps up with Justin sharing his passion for creating value through thoughtful land development. He encourages listeners to think creatively about their investments and the positive impact they can have on communities.

    Tune in for an engaging episode filled with practical advice and insights that can help you win the ground game in land investing!

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


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    40 mins
  • Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story
    Jun 17 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piché dive into

    Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story.

    Justin shares his incredible journey from serving as a submarine officer in the Navy to becoming a successful CEO in the land investing space, highlighting the lessons learned and the values that guide his business.

    Key Highlights

    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter, discussing the chaos of summer with kids out of school and the excitement surrounding Justin's recent business milestones. They reflect on the balance between family life and the demands of entrepreneurship.

    Transitioning Careers:
    The hosts delve into Justin's unique transition from military service to real estate. He shares insights on how his experiences in the Navy shaped his leadership style and prepared him for the challenges of running a land investing business.

    Faith and Values:
    Justin discusses the role of faith in his life and how it influences his business decisions. He emphasizes the importance of integrity and ethical practices in real estate, providing a foundation for long-term success.

    Strategic Financial Planning:
    The episode highlights the significance of strategic financial planning in land investing. Clay and Justin share their approaches to managing cash flow and ensuring that profits are effectively allocated to support growth.

    Key Performance Indicators (KPIs):
    Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success, especially in a competitive market.

    Leadership and Team Empowerment:
    The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can foster a collaborative environment that drives business growth.

    Creating Value:
    Justin shares his passion for creating value in real estate, explaining how thoughtful land development can lead to economic growth and community improvement. He encourages listeners to think creatively about their investments.

    Tune in for an inspiring conversation filled with

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


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    51 mins
  • Episode 37: Profit First, Freedom Second; A Wealth Plan for Land Investors
    Jun 10 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️


    In this episode, hosts Clay Hepler and Justin Piche dive into Profit First, Freedom Second: A Wealth Plan for Land Investors. They share personal experiences and insights on navigating the complexities of land investing, emphasizing the importance of strategic financial planning and enjoying the fruits of your labor.


    Key Highlights


    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter, discussing the chaos of summer with kids out of school and the excitement of nearing completion on Clay's home construction project. They reflect on the mental space that home renovations occupy and the challenges of managing finances during this time.


    Understanding Profit Allocation:
    The hosts delve into the importance of paying yourself first and how to effectively allocate profits from your business. They share their strategies for managing cash flow, discussing the stress of construction draws and the need for proper financial planning to avoid pitfalls.


    Key Performance Indicators (KPIs):

    Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success, especially in a competitive market.


    The Importance of Strategic Thinking:

    The episode emphasizes the need for strategic thinking in land investing. Clay and Justin discuss how to prioritize initiatives and allocate resources effectively to navigate challenges while still enjoying personal freedom.


    Flexibility in Funding:
    They explore the necessity of having diverse funding strategies, especially when capital is tight. The hosts share insights on raising capital and building trust with investors to ensure financial stability and growth.


    Building a Consistent Business:
    Clay and Justin stress the need to focus on consistency and volume rather than one-off deals. They highlight how perseverance and strategic decisions can create a sustainable operation in the land market.


    Leadership and Team Empowerment:
    The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


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    1 hr and 12 mins
  • Episode 36: Landmines & KPIs, How to Stay Profitable in a Tough Land Market
    Jun 3 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piche dive into Landmines & KPIs, How to Stay Profitable in a Tough Land Market. They share personal experiences and insights on navigating challenges in the land investing sector, emphasizing the importance of strategic thinking and resilience.

    Key Highlights

    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter, sharing their recent adventures, including golf trips and family celebrations. They discuss the joys of spending time with loved ones and the fun dynamics of their group chat.

    Understanding Landmines:
    The hosts delve into the common pitfalls in land investing, explaining how to identify and avoid potential deal-breakers. They share their strategies for navigating tricky regulations and the importance of thorough due diligence.

    Key Performance Indicators (KPIs):
    Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success.

    The Importance of Strategic Thinking:
    The episode emphasizes the need for strategic thinking in land investing. Clay and Justin discuss how to prioritize initiatives and allocate resources effectively to navigate a challenging market.

    Flexibility in Funding:
    They explore the necessity of having diverse funding strategies, especially when capital is tight. The hosts share insights on raising capital and building trust with investors to ensure financial stability.

    Building a Consistent Business:
    Clay and Justin stress the need to focus on consistency and volume rather than one-off deals. They highlight how perseverance and strategic decisions can create a sustainable operation in the land market.

    Leadership and Team Empowerment:
    The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can foster a positive work environment and reduce turnover.

    This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you navigate the complexities of real estate investing and avoid common pitfalls. Tune in and elevate your land investing game!

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


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    52 mins
  • Episode 35: Deep Dive Listener Q&A: Dispositions, Funding, and Crushing Inertia
    May 27 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piche dive into a Deep Dive Listener Q&A focused on dispositions, funding, and overcoming inertia in the real estate and land investing sectors. They share personal experiences and insights on navigating challenges, emphasizing the importance of strategic thinking and resilience.


    Key Highlights


    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter, sharing their recent experiences and the fun dynamics of their group chat. They discuss their upcoming travel plans and the joys of family time at the lake.


    Understanding Dispositions:
    The hosts delve into the dispositions process, explaining how to validate and sell properties quickly. They share their strategies for working with brokers and the importance of owner financing in expanding the buyer pool.


    Overcoming Inertia:
    Clay and Justin address the challenges of managing resources and maintaining momentum in your business. They discuss how to keep morale high and the significance of clarity in overcoming feelings of stagnation.


    The Importance of Strategic Thinking:
    The episode emphasizes the need for strategic thinking in land investing. Clay and Justin discuss how to prioritize initiatives and allocate resources effectively to drive business growth.


    Flexibility in Funding:
    They explore the necessity of having diverse funding strategies, especially when capital is tight. The hosts share insights on raising capital and the importance of building trust with investors.


    Building a Consistent Business:
    Clay and Justin stress the need to focus on consistency and volume rather than one-off deals. They highlight how perseverance and strategic decisions can create a sustainable operation.


    Leadership and Team Empowerment:
    The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can foster a positive work environment and reduce turnover.
    This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you navigate the complexities of real estate investing and avoid common pitfalls.

    Tune in and don’t forget to rate, r

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

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    38 mins
  • Episode 34: Why You’re Going to Go Out of Business
    May 20 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piche discuss the critical factors that can lead to business failure in the real estate and land investing sectors. They share personal experiences and insights on navigating challenges, emphasizing the importance of strategic thinking and resilience.

    Key Highlights

    Personal Updates:
    Clay shares his recent experience at a development meeting that didn’t go well, highlighting the difficulties of navigating local zoning regulations. Justin reflects on his own challenges with deals that didn’t pan out, underscoring the importance of learning from setbacks.

    Understanding Bottlenecks:
    The hosts delve into the significance of identifying and addressing bottlenecks in business operations. Clay recounts his struggles with unsuccessful mail campaigns, illustrating the need to focus on core issues to drive meaningful results.

    The Power of Strategic Thinking:
    Clay and Justin emphasize the importance of strategic thinking in land investing. They discuss how Clay shifted his focus from flipping houses to land, detailing the mindset changes that contributed to his success.

    Hiring for Success:
    They explore the common mistake of hiring based solely on cost rather than potential impact. Clay shares his experience of hiring skilled team members, stressing the value of investing in talent that can drive business growth.

    Flexibility in Business:
    The episode covers the importance of having flexibility in your business model. Justin discusses how relying solely on double closes can create challenges during market fluctuations, emphasizing the need for diverse transaction strategies.

    Building a Consistent Business:
    Clay and Justin stress the need to build a business focused on consistency and volume rather than one-off deals. They share insights on how perseverance and strategic decisions can create a sustainable operation.

    Leadership and Team Empowerment:
    The hosts discuss the importance of strong leadership skills and empowering employees to solve core problems. They highlight how effective leadership can reduce turnover and foster a positive work environment.

    This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you avoid common pitfalls in

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

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    43 mins
  • Episode 33: Forged by Fire, Clay Hepler’s No-Excuse Journey to 7 Figures in Land
    May 14 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piche dive into Clay's inspiring journey in land investing, discussing the challenges he faced and the lessons learned along the way. They explore the mindset shifts necessary to overcome adversity and achieve success in the real estate business.

    Key Highlights

    Personal Updates:
    Clay shares his experiences juggling family responsibilities while navigating the ups and downs of his business journey. Justin reflects on a recent birthday celebration and the importance of maintaining a work-life balance amidst the hustle.

    Understanding Bottlenecks:
    The hosts delve into the significance of identifying and addressing bottlenecks in your business. Clay recounts his early struggles with sending out 15,000 mailers without securing a deal, emphasizing the need to focus on core problems to drive meaningful outcomes.

    The Power of Strategic Thinking:
    Clay and Justin highlight the importance of thinking strategically about land investing. They discuss how Clay transitioned from flipping houses to focusing on land, illustrating the mindset shifts that led to his eventual success.

    Hiring for Success:
    They explore the common mistake of hiring based solely on cost rather than potential output. Clay shares his experience of hiring a lead manager and a texter to help scale his business, stressing the value of investing in skilled team members.

    Funding and Leverage:
    The episode covers the importance of utilizing funding options and leveraging other people's money to expand investment capabilities. Clay discusses how he used a HELOC to finance his first successful deal after a challenging start.

    Building a Consistent Business:
    Clay and Justin emphasize the need to build a business focused on volume and consistency rather than relying on one-off deals. They share insights on how Clay's perseverance and strategic decisions helped him create a sustainable operation.

    This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you break free from the cycle of struggle in land investing. Whether you're a seasoned investor or just starting out, this conversation is essential for anyone looking to transform their land investment strategy for success.

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

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    44 mins
  • Episode 32: Transforming Your Land Investment Strategy for Success
    May 6 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piche discuss the common pitfalls that keep land investors from achieving financial success and share strategies to elevate your investing game. They explore the mindset shifts and tactical approaches necessary to transition from a hustler to a true operator in the land investing business.

    Key Highlights

    Personal Updates:
    Clay shares his experiences juggling family responsibilities while contemplating new business strategies. Justin reflects on a recent birthday celebration and the importance of balancing work and personal life.

    Understanding Bottlenecks:
    The hosts delve into the significance of identifying and addressing bottlenecks in your business. They emphasize the need to focus resources on core problems to drive meaningful outcomes and accelerate growth.

    The Power of Strategic Thinking:
    Clay and Justin highlight the importance of thinking bigger and more strategically. They discuss how to allocate resources effectively and prioritize initiatives that can lead to significant returns.

    Hiring for Success:
    They explore the common mistake of hiring based solely on cost rather than potential output. The hosts stress the value of investing in skilled team members who can drive results and help scale the business.

    Funding and Leverage:
    The episode covers the importance of utilizing funding options and leveraging other people's money to expand your investment capabilities. They discuss how to navigate funding challenges and the benefits of strategic partnerships.

    Building a Consistent Business:
    Clay and Justin emphasize the need to build a business focused on volume and consistency rather than relying on one-off deals. They share insights on how to create a sustainable operation that can weather market fluctuations.

    This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you break free from the cycle of struggle in land investing. Whether you're a seasoned investor or just starting out, this conversation is essential for anyone looking to transform their land investment strategy for success.

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

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    1 hr