The Ground Game Podcast Podcast By Justin Piche and Clay Hepler cover art

The Ground Game Podcast

The Ground Game Podcast

By: Justin Piche and Clay Hepler
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Welcome to The Ground Game Podcast, where land investing meets real talk! Join your hosts, Justin and Clay, both 7-figure land investors and seasoned entrepreneurs, as they dive deep into the world of land investing, team building, and personal growth.

© 2025 The Ground Game Podcast
Economics Leadership Management & Leadership
Episodes
  • Episode 39: 6 Hard Questions Every Land Investor Must Answer
    Jun 25 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piché dive into

    Episode 39: 6 Hard Questions Every Land Investor Must Answer.

    Clay and Justin discuss the essential questions that every land investor should consider to effectively scale their business and navigate the complexities of the industry.

    Key Highlights

    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter about their upcoming travels to the 5280 Mastermind in Denver. Clay shares his experience of flying with his 16-month-old, while Justin discusses his family road trip from Houston, highlighting the challenges and joys of traveling with kids.

    Anniversary Celebrations:
    The hosts take a moment to celebrate Clay's anniversary, reflecting on the balance between personal milestones and the demands of entrepreneurship. They emphasize the importance of family and the little moments that matter.

    Preparing for the Mastermind:
    As they gear up for the 5280 Mastermind, Clay and Justin discuss their roles in leading pods and hot seats, emphasizing the value of community and collaboration among investors.

    6 Hard Questions:
    The episode dives into six critical questions that every land investor must answer. Clay and Justin share their insights on marketing strategies, key performance indicators, and the importance of tracking metrics to ensure profitability.

    Marketing Strategies:
    The hosts discuss various marketing channels, including cold calling and direct mail, and the metrics they track to measure success. They emphasize the importance of quality leads and effective outreach.

    Leadership and Team Empowerment:
    Clay and Justin highlight the significance of strong leadership skills in driving business growth. They discuss how empowering team members can lead to better problem-solving and collaboration.

    Creating Value in Land Investing:
    The conversation wraps up with Justin sharing his passion for creating value through thoughtful land development. He encourages listeners to think creatively about their investments and the positive impact they can have on communities.

    Tune in for an engaging episode filled with practical advice and insights that can help you win the ground game in land investing!

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

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    Justin's Socials:

    • X/Twitter
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    Clay's Socials:

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    40 mins
  • Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story
    Jun 17 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piché dive into

    Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story.

    Justin shares his incredible journey from serving as a submarine officer in the Navy to becoming a successful CEO in the land investing space, highlighting the lessons learned and the values that guide his business.

    Key Highlights

    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter, discussing the chaos of summer with kids out of school and the excitement surrounding Justin's recent business milestones. They reflect on the balance between family life and the demands of entrepreneurship.

    Transitioning Careers:
    The hosts delve into Justin's unique transition from military service to real estate. He shares insights on how his experiences in the Navy shaped his leadership style and prepared him for the challenges of running a land investing business.

    Faith and Values:
    Justin discusses the role of faith in his life and how it influences his business decisions. He emphasizes the importance of integrity and ethical practices in real estate, providing a foundation for long-term success.

    Strategic Financial Planning:
    The episode highlights the significance of strategic financial planning in land investing. Clay and Justin share their approaches to managing cash flow and ensuring that profits are effectively allocated to support growth.

    Key Performance Indicators (KPIs):
    Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success, especially in a competitive market.

    Leadership and Team Empowerment:
    The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can foster a collaborative environment that drives business growth.

    Creating Value:
    Justin shares his passion for creating value in real estate, explaining how thoughtful land development can lead to economic growth and community improvement. He encourages listeners to think creatively about their investments.

    Tune in for an inspiring conversation filled with

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

    • Website
    • Youtube
    • Facebook
    • TikTok

    Justin's Socials:

    • X/Twitter
    • YouTube
    • Instagram
    • Facebook

    Clay's Socials:

    • ...
    Show more Show less
    51 mins
  • Episode 37: Profit First, Freedom Second; A Wealth Plan for Land Investors
    Jun 10 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️


    In this episode, hosts Clay Hepler and Justin Piche dive into Profit First, Freedom Second: A Wealth Plan for Land Investors. They share personal experiences and insights on navigating the complexities of land investing, emphasizing the importance of strategic financial planning and enjoying the fruits of your labor.


    Key Highlights


    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter, discussing the chaos of summer with kids out of school and the excitement of nearing completion on Clay's home construction project. They reflect on the mental space that home renovations occupy and the challenges of managing finances during this time.


    Understanding Profit Allocation:
    The hosts delve into the importance of paying yourself first and how to effectively allocate profits from your business. They share their strategies for managing cash flow, discussing the stress of construction draws and the need for proper financial planning to avoid pitfalls.


    Key Performance Indicators (KPIs):

    Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success, especially in a competitive market.


    The Importance of Strategic Thinking:

    The episode emphasizes the need for strategic thinking in land investing. Clay and Justin discuss how to prioritize initiatives and allocate resources effectively to navigate challenges while still enjoying personal freedom.


    Flexibility in Funding:
    They explore the necessity of having diverse funding strategies, especially when capital is tight. The hosts share insights on raising capital and building trust with investors to ensure financial stability and growth.


    Building a Consistent Business:
    Clay and Justin stress the need to focus on consistency and volume rather than one-off deals. They highlight how perseverance and strategic decisions can create a sustainable operation in the land market.


    Leadership and Team Empowerment:
    The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

    • Website
    • Youtube
    • Facebook
    • TikTok

    Justin's Socials:

    • X/Twitter
    • YouTube
    • Instagram
    • Facebook

    Clay's Socials:

    • ...
    Show more Show less
    1 hr and 12 mins
All stars
Most relevant  
I can't believe Clay and Justin give this information away for free. You pay tens of thousands of dollars for this info anywhere else. They hold nothing back and paint an authentic picture of what it's like to run a land investing business. They talk about both wins and losses with crystal clear transparency. They talk about lessons learned and can literally save you tens of thousands of dollars worth of mistakes or wrong turns.

I have listened to a few land podcasts and this one is the best, with ReTipster a very close second. They span the gamut with their conversations. Acquisitions, qualification, negotiation, closing, financing, subdivides, team building, KPIs, and so much more. The value in this podcast is incredible. If I could have one, and only one podcast to listen to, this would WITHOUT A DOUBT be the one that I choose.

To be clear, this not a "tips and tricks" podcast for those that want to have a side hustle in addition to their W2. This podcast is for people who dream bigger. People who want to work hard to build a 7-8 figure business and beyond to buy back their time and create a life of financial freedom. No need to look any further. This podcast is a definitive guide on how to get there from 2 incredible investors who so graciously reveal their secrets on how to achieve the life you want through land investing.

Land Investing Secrets Revealed!!!

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