This week, we’re joined by Luke Robinson, FMA’s Head Sales Coach, who’s helped hundreds of gym owners and online coaches close more deals with confidence.

Luke dives into the myths holding back most fitness businesses, from sales scripts and low-confidence coaches to the flawed “DM-only” model. If you want to actually grow your business and help more people, this is the truth you need.

Key highlights of this episode include:

✅ Why your business model could be killing your potential

✅ The lie behind “Sell by DM” business advice

✅ Confidence is the #1 skill you’re not training enough

✅ Why sales is a transference of belief — not a pitch

✅ How to go deeper in discovery to close with conviction

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

This week we’re joined by John and Emily Saxby, owners of Go Fitness in Lewes, who share how they went from teaching bootcamps in freezing parks to owning one of the most efficient, profitable small group PT studios in the UK.

They’ve built a rock-solid business by making smart location choices, becoming deeply embedded in their community, and using tech to automate and streamline. If you’re a gym owner or online coach looking for practical, tested strategies—this is one to bookmark.

Key highlights of this episode include:

✅ Why choosing the wrong location nearly cost them everything.

✅ The AI system that books leads while they sleep.

✅ How parking and foot traffic became their secret weapons.

✅ Their playbook for building hyper-local awareness.

✅ What 98% retention really takes behind the scenes.

Connect with Go Fitness: https://www.instagram.com/go_fitness_sussex/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

In this second episode, Dan Aguilera — mentor to hundreds of gym owners worldwide- joins us for a deep dive into recruitment, retention, and genuine gym growth.

Dan shares why most owners fail to scale, how to avoid burnout, and the systems he uses to develop high-performing staff across multiple locations. If you’re struggling with staff churn or planning to open a second site the right way, this episode is a must-listen.

Key highlights of this episode include:

✅ Why your business model could be killing your potential

✅ The “Backstage to Public” staff onboarding system

✅ How to scale without becoming shopworn

✅ The real reason staff leave—and how to stop it

✅ Why hiring early is the secret to growth

Connect with Dan: https://www.instagram.com/danaguilera__/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?