This week we’re joined by John and Emily Saxby, owners of Go Fitness in Lewes, who share how they went from teaching bootcamps in freezing parks to owning one of the most efficient, profitable small group PT studios in the UK.

They’ve built a rock-solid business by making smart location choices, becoming deeply embedded in their community, and using tech to automate and streamline. If you’re a gym owner or online coach looking for practical, tested strategies—this is one to bookmark.

Key highlights of this episode include:

✅ Why choosing the wrong location nearly cost them everything.

✅ The AI system that books leads while they sleep.

✅ How parking and foot traffic became their secret weapons.

✅ Their playbook for building hyper-local awareness.

✅ What 98% retention really takes behind the scenes.

Connect with Go Fitness: https://www.instagram.com/go_fitness_sussex/

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WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

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