The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers.

May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms now process over 2 billion queries daily.

More critically, 58.5% of US searches result in zero clicks to websites, and ChatGPT actually shows a higher percentage of commercial intent searches than Google itself.

For businesses that have relied on organic traffic for years, mastering AI search optimisation isn't just smart — it's becoming essential for survival.

In this podcast, I reveal:

• The shocking statistics behind the search revolution (including why major household name brands are "terrified" of losing their organic traffic goldmine)

• The two fundamental mindset shifts every marketer must make to thrive in the AI-first search era — from "getting traffic" to "being included in the conversation"

• Our proven five-pillar framework for AI Search Optimisation, including why a strong SEO foundation is still crucial (AI tools are essentially doing web searches in the background)

• How to optimise your content structure and authority signals so AI tools consistently recommend your brand over competitors

• Real examples of how we're securing recommendations across ChatGPT, Google AI Overviews, and other platforms for our clients

I'll share specific strategies from our client work, including how strategic digital PR placements in publications like Modern Dog Magazine directly influence AI recommendations for entire industries.

As I explain in the podcast:

"The game has moved from always having to get the click onto your website to being the brand, product, or service that is recommended in the answer."

The businesses that master this transition now will establish an insurmountable competitive advantage, whilst those clinging to traditional SEO-only strategies risk being displaced entirely.

If you're ready to implement these strategies whilst your competitors remain fixated on yesterday's playbook, this episode provides your complete roadmap for dominating the new era of AI-powered search.

Get the show notes:

https://exposureninja.com/podcast/360/

Listen to these episodes next:

How To Rank in Google’s AI Mode

https://exposureninja.com/podcast/357/

58% of Google Clicks Are Gone. What Now?

https://exposureninja.com/podcast/359/

What is AI Search Optimisation (and How To Do It)

https://exposureninja.com/podcast/358/

Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses.

Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers are quietly turning this shift into their biggest competitive advantage.

The fundamental insight: people still need to buy things. They just research differently now.

In this episode, I reveal:

• Why 58% of searches ending without clicks isn't the death of SEO — it's the evolution of it (and how to position your business as the winner)

• The three types of zero-click search that are reshaping customer behaviour — and which one represents your biggest opportunity for capturing high-intent buyers

• Real client success stories, including how we helped Zugu Case become the top AI-recommended iPad case and supported a 35% visibility increase for our largest client in just six months

• The critical difference between top-funnel searches (where AI dominates) and bottom-funnel searches (where you can still capture sales) — and how to identify which keywords in your industry fall into each category

• Your complete three-step optimisation strategy for dominating AI Overviews, from getting featured in AI answers to building third-party authority that influences recommendations

• Why traditional content sites are facing extinction whilst product-based businesses can thrive — and the specific tactics that separate winners from losers in the new search landscape

I'll share specific examples of how our clients appear in AI Overviews, the exact content formats that AI tools prefer to cite, and why getting mentioned across high-authority publications is now more valuable than traditional backlinks.

As I explain in the episode:

"The searcher is still going to make a purchase at the end of the research journey, but we just need to make sure it's your store, your brand, or your product that's being featured when somebody is ready to make that purchase."

If you're ready to turn the zero-click "crisis" into your competitive advantage whilst your competitors mourn lost traffic from irrelevant content, this episode provides your complete blueprint for winning in the new search economy.

Get the show notes:

https://exposureninja.com/podcast/359/

Listen to these episodes next:

What is AI Search Optimisation (and How To Do It)

https://exposureninja.com/podcast/358/

How To Rank in Google’s AI Mode

https://exposureninja.com/podcast/357/

Copy This 11,000+ Lead Full Funnel Marketing Strategy

https://exposureninja.com/podcast/355/

Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently.

The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams already managing complex campaign structures, this represents a fundamental shift from chaos to a streamlined workflow.

But the real opportunity lies deeper than operational efficiency. This integration provides unprecedented access to creator audience data and organic performance metrics — insights that were previously impossible to capture at scale.

In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Rebecca Pilkington (Head of Marketing) dive into what the Creator Partnership Hub is and how you should use it within your Google Ads campaign.

In this episode, we discuss:

• How the Creator Partnership Hub transforms the traditional influencer workflow from a fragmented, multi-platform nightmare into a seamless, integrated process
• Why this represents more than just a new advertising feature — it's Google's strategic move to dominate video-driven search behaviour across generational demographics
• The hidden analytics advantage that gives you access to creator audience data previously impossible to obtain (and how to leverage this for custom audience building)
• Practical implementation strategies for both B2C and B2B businesses, including surprising applications for service-based companies and high-ticket B2B sales
• Budget integration options that let you enhance existing campaigns without requiring separate influencer marketing allocations

As Rebecca explains in the episode:

"The main advantage of the partnership hub is being able to tap into that creator's audience and capture additional audiences to market to outside your normal reach. The data that you're going to get from promoting these videos is invaluable, and the audiences that you're going to reach are going to be invaluable."

If you're ready to implement these strategies whilst the platform remains in beta and competition for creator attention is still manageable, this episode provides your complete blueprint for establishing first-mover advantages in the creator partnership revolution.

Get the show notes:

https://exposureninja.com/podcast/dojo-55/

Listen to these podcasts next:

AI Search to Overtake Traditional Search by 2028

https://exposureninja.com/podcast/dojo-54/

Everything Marketers Need to Know About AI Max for Search

https://exposureninja.com/podcast/dojo-53/

Have Google’s AI Overview Ranking Factors Been Revealed?

https://exposureninja.com/podcast/dojo-52/

AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers.

New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites.

Mastering AI Search Optimisation isn't just smart — it's becoming essential for competitive survival.

In this episode, we reveal:

• The shocking timeline for AI Search dominance (and why it could happen even faster if Google makes AI mode the default)

• Why AI Search visitors convert at dramatically higher rates — and what this means for your revenue projections through 2027

• The surprising truth about the regular rankings in traditional search

• Which platforms AI search engines trust most (spoiler: Quora dominates, but business websites make up 50% of all citations)

• Your three-step action plan for AI search success — from auditing visibility to expanding your distributed presence

As Charlie explains in the episode:

"AI Search traffic has the potential to overtake traditional organic search traffic within the next two to four years. If you don't start optimising for LLMs now, your competitors will"

If you're ready to position your business for this AI-dominated future while your competitors remain focused solely on traditional SEO, this episode provides your complete strategic roadmap.

Get the show notes:

https://exposureninja.com/podcast/dojo-54/

Listen to these episodes next:

How To Rank in Google’s AI Mode (with Examples)

https://exposureninja.com/podcast/357/

Everything Marketers Need to Know About AI Max for Search

https://exposureninja.com/podcast/dojo-53/

Have Google’s AI Overview Ranking Factors Been Revealed?

https://exposureninja.com/podcast/dojo-52/

It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today.

This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore.

Your marketing strategy must include AI Search Optimisation.

But what is it? And how does it differ to traditional Search Engine Optimisation?

In this episode, I reveal:

• The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)

• The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation

• Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms

• The exact content formats that AI tools favour (and why generic, AI-generated content gets ignored)

• How to systematically build brand authority through strategic mentions and sentiment management across the digital ecosystem

I'll share real-world success stories, including how we helped Zugu Case achieve "total domination" in ChatGPT results by securing strategic placements on high-authority sites and fostering positive sentiment across multiple content types.

As I explain in the podcast:

"This is a massive land grab opportunity. The same number of products and services are going to be bought in the new world as they were in the old world. So the question really is, when somebody's searching, when they're doing their research using ChatGPT, using Claude, using Perplexity, are they being recommended your business products and services, or are they being recommended your competitors?"

If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search landscape.

Get the show notes:

https://exposureninja.com/podcast/358/

Listen to these episodes next:

How To Rank in Google’s AI Mode

https://exposureninja.com/podcast/357/

How To Rank in ChatGPT (with Client Examples)

https://exposureninja.com/podcast/348/

How ChatGPT Shopping Works (and How to Feature in It)

https://exposureninja.com/podcast/354/

Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%.

This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becoming essential for competitive positioning.

In this episode, we reveal:

• The strategic framework behind AI Max — why it enhances existing campaigns through broad match, AI generation, and dynamic search capabilities

• Implementation strategies by business size — from aggressive enterprise testing to conservative small business approaches

• Why cross-channel integration matters — including SEO foundations, third-party validation, and landing page optimisation

• Testing methodology that delivers results — budget allocation, timeline expectations, and success metrics

We share real client insights on how strategic content distribution creates the brand signals AI Max needs to generate high-performing recommendations.

As our Head of PPC, Rebecca Pilkington, explains:

"You need to feed the machine. Because it's machine learning, and the more you give it, the better results you get. But you can't just sit back and let the ads run. You need a human element — that's the strategic oversight role moving forward."

Ready to implement AI Max while competitors remain stuck in manual keyword management? This episode provides your complete action plan for the AI-driven search era.

Get the show notes:

https://exposureninja.com/podcast/dojo-53/

Listen to these episodes next:

Have Google’s AI Overview Ranking Factors Been Revealed?

https://exposureninja.com/podcast/dojo-52/

How Google Changed the Future of SEO at Google I/O 2025

https://exposureninja.com/podcast/dojo-51/

Are AI Overviews Going to Impact Your Commercial Traffic?

https://exposureninja.com/podcast/dojo-48/

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.

In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.

Key insights covered:

• Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)
• How AI tools form brand associations through "embeddings" and learned patterns
• The fundamental difference between algorithmic ranking and AI recommendations
• Real examples: from KitKat's embedded associations to The Ordinary's skincare dominance
• Why generic, top-funnel content is becoming worthless in the AI era

Whether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.

Get the show notes:

https://exposureninja.com/podcast/357/

Listen to these episodes next:

How To Rank in ChatGPT

https://exposureninja.com/podcast/348/

How To Rank in Perplexity

https://exposureninja.com/podcast/349/

How SEO Works in 2025

https://exposureninja.com/podcast/346/