The Executive Compass

By: Lauren Ashley Consulting
  • Summary

  • Gather the secrets to transformative leadership and operational excellence with 'The Executive Compass,'’ a podcast by Lauren Ashley Consulting. Each episode explores the strategies that drive successful CEOs and high-profile leaders, brought to you by Lauren Carter. Tune in for actionable insights and real-world applications to elevate your executive prowess and business operations. Perfect for ambitious leaders looking to enhance their strategic thinking and operational efficiency.

    Copyright © 2024 Lauren Ashley Consulting. All rights reserved. No part of this podcast may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without written permission from the publisher.
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Episodes
  • China Tariffs Are Back: What SMBs Must Do Now to Protect Margins
    Apr 28 2025

    Forget the noise—this episode breaks down what rising tariffs really mean for businesses navigating an already volatile economy. We dive into:

    - The current tariff map: U.S.–China at 25%, EU tensions, Canada's retaliation, and what’s next

    - Major policy changes: De Minimis reform, steel and aluminum tariffs, automotive tariffs

    - Immediate impacts: price hikes, supply chain disruption, and margin pressure

    - Strategic pivots: supply chain relocation (Vietnam, Malaysia), reshoring initiatives, and tariff engineering

    - E-commerce fallout: why fast fashion and DTC brands are feeling the heat

    - Financial strategies for managing tariff risks: inventory management, financing options, and HTS code accuracy

    - Long-term shifts: domestic manufacturing trends, FTZ (Foreign Trade Zone) strategies, and reshaped global supply networks

    - Why agility, diversification, and proactive planning are non-negotiable now

    Whether you’re a distributor, a direct-to-consumer brand, a small business owner, or a supply chain exec, this episode delivers actionable insight to help you survive—and thrive—through this next wave of global trade realignment.

    📘 Read the full blog post: Tariff Turbulence: Global Trade Disruption and Strategic Response
    📩 Stay informed with The Executive Briefing: Subscribe here
    📞 Need a tariff response plan for your business? Contact LAC

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    Less than 1 minute
  • Trump's 2025 Policies & Tariffs: Navigating Strategic Impacts on Small and Mid-Sized Businesses
    Apr 17 2025

    The headlines might feel scattered—but the patterns are clear. In this briefing-style episode, LAC unpacks the three macro themes shaping the business and policy landscape right now: domestic resilience, institutional realignment, and global economic fragmentation.

    We cover:

    - Trump’s February 2025 copper executive order and the national security case for reshoring supply chains

    - DOJ investigations into university admissions—post-affirmative action politics and federal enforcement trends

    - Goldman's 2025 economic outlook, including Trumponomics 2.0, tariff scenarios, and risks for Europe, China, and the dollar

    - The valuation vulnerabilities of U.S. equities amid trade volatility and inflation cooling

    - China's 5% growth push, deflation concerns, trade tensions, and manufacturing dominance

    - The Belt & Road Initiative 2.0 and China's pivot to EVs, biotech, and quantum tech

    - The evolving tariff landscape: April 2025 snapshot shows U.S. tariffs at 45%, China’s at 25%

    - The real impact on U.S. businesses: abandoned freight, sourcing disruption, overcapacity concerns

    - Long-term global trade shifts: from China+1 to multipolar supply chains and protective policy

    This episode isn't just about policy—it's about positioning. Whether you're a founder, board member, or investor, this is your strategic readout for what’s moving beneath the surface in 2025.

    📘 Explore the full blog post: Domestic Resilience Meets Global Complexity
    📩 Subscribe for strategic leadership insights via The Executive Briefing: Join the List
    📞 Navigating risk or trade uncertainty in your business? Let’s talk

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    Less than 1 minute
  • Customer Experience & Retention: The New Engine of Scalable Growth
    Apr 4 2025

    Customer retention is no longer a reactive support function—it’s a proactive growth strategy. In this deep dive, we break down how to build a customer experience that keeps people coming back, spending more, and advocating for your brand.

    We cover:

    - How to identify early warning signs of churn through behavioral and sentiment data

    - The three pillars of proactive retention: personalization, feedback loops, and operational ease

    - Why bad onboarding, mismanaged expectations, and silence are your biggest risks

    - Tactics for segmentation, CRM optimization, and automated outreach that feels human

    - Loyalty programs that build community—not just discounts

    - Key metrics: NRR, churn rate, CLV, NPS, CSAT, and CES

    - The hidden power of social media, influencer marketing, and community-led retention

    - Low-cost tech tools to track, analyze, and act on customer feedback—especially for SMBs

    From onboarding to exit interviews, support scripts to post-purchase playbooks, this episode is your guide to creating a customer experience that drives retention, revenue, and reputation.

    📘 Read the full blog: Customer Experience & Retention: The New Engine of Scalable Growth
    📩 Subscribe for more leadership and growth insights via The Executive Briefing: Join the List
    📞 Need help optimizing your CX or launching a retention program? Let’s talk

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    Less than 1 minute
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