You produced the product.
They said they needed terms — “as soon as it sells, we’ll pay.”
But the days kept going by… and nothing came in.

In cannabis, collections are brutally difficult. With limited banking and tight cash flow, cash is king. So how do you know who’s trustworthy? Who’s a repeat offender? And where do you even go to collect?

Sadly, this scenario is far too common — and it’s crushing the industry.

This week we sit down with Brett Gelfand, founder of CannaBIZ Collects and the Cannabis Credit Association, to explore:

• How to protect your business before extending net terms
• What to do when customers ghost you on payment
• How big of an issue is this, really?

Guest Links:

• https://www.linkedin.com/company/cannabiz-collects/
• https://x.com/cannabizcollect
• https://www.instagram.com/cannabiz.collects/
• https://www.cannabizcollects.com/
• https://www.linkedin.com/company/cannabizcredit/
• https://www.instagram.com/cannabizcredit/
• https://www.cannabizcredit.com/

Chapters

00:00 Introduction to the Cannabis Industry Challenges

03:09 Brett Gelfand's Journey into Cannabis

05:59 The Importance of Credit Policies in Cannabis

09:11 Proactive Approaches to Collections

12:12 Building a Credit Association for Cannabis

14:47 Data Aggregation and Industry Insights

18:01 Navigating Legal and Ethical Challenges

20:52 Market Trends and Future Outlook

24:30 Understanding the Cannabis Industry's Financial Challenges

32:03 Navigating the Debt Collection Process

39:00 The Unique Aspects of Cannabis Collections

43:53 The Current State of Cannabis Debt and Collections

It’s not about planting flags anymore. It’s about profitability.

As the cannabis industry shifts from rapid growth at all costs to operational precision, hard decisions are being made.

Which assets are sized properly? Where can we build a well-rounded, potentially profitable business given the realities of today’s market?

And how do we make the right calls for our teams while positioning for the world we’re actually in—not the one we hoped for?

Ayr Wellness is deep into this approach, actively sizing its business for today’s environment

This week we sit down with George DeNardo, President of Ayr Wellness, to discuss how Ayr is redefining success in cannabis:

• The shift from expansion to optimization: why less is more
• Data-driven decisions and automation tools Ayr is betting on
• Why Ayr is still growing in Florida—and not waiting on the feds

Chapters

00:00 Introduction to George DiNardo and AYR Wellness

03:05 Transitioning to President of AYR Wellness

05:55 Operational Efficiency and Integration Challenges

09:05 Data-Driven Decision Making in Cannabis

11:57 Technology Adoption and Automation in Cannabis

14:52 Balancing Investment in Technology and Operational Needs

18:01 Facility Consolidation and Strategic Growth

20:56 Future Plans for Expansion in Florida

23:58 Navigating Florida's Cannabis Market Dynamics

26:11 Quality Control and Brand Strategy in Cannabis

28:16 Data Management and Crop Planning Efficiency

30:35 The Importance of Internal Communication and Reporting

33:10 Operational Challenges and Market Adaptation

36:30 Leadership and Team Engagement in Cannabis

38:31 Advice for New Entrepreneurs in the Cannabis Space

40:45 The Value of Time Over Material Gifts

42:43 Future Outlook for the Cannabis Industry

Guest Links:

• https://www.linkedin.com/in/georgedenardo/
• http://www.ayrwellness.com
• https://x.com/AyrWellness
• https://www.linkedin.com/company/ayr-wellness-inc/

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

While it feels like progress isn’t happening — and that may be true at the federal level — inside the industry, it’s a completely different story.
The financial model you built, the regulatory category you operate in, the market dynamics, the consumer behavior — every one of those variables is in motion. Constantly evolving. And new competitors are entering, disrupting your playbook from every angle.

Reality is, the shakeout isn’t ending anytime soon. This industry is not for the faint of heart.

The one thing that doesn’t lie? Data.
Ground yourself in it. Use it to make decisions — the hard decisions. Because if you don’t, eventually the market will make them for you.

Yes, it’s insanely difficult right now.
But that’s par for the course in a billion-dollar startup industry with a constantly shifting foundation.

This week we sit down with Annarae Grabstein to discuss the following:

• Why most cannabis financial models were doomed from the start
• The THC beverage boom and what it reveals about consumer demand
• Go Wide vs. Go Deep: A strategy framework to actually survive this market

Chapters

00:00 Introduction to the Cannabis Industry and Guest Background

03:02 Consumer-Centric Market Dynamics

06:08 Navigating Regulatory Challenges

08:52 The Intersection of Hemp and Cannabis

11:55 Market Realities and Strategic Adaptation

15:00 The Role of Data in Cannabis Operations

17:59 Growth of Cannabinoid Consumption

21:04 Future of Regulation and Market Access

28:08 Defining Objectives for Market Success

29:31 Deep vs. Wide Market Strategies

32:14 Understanding Market Dynamics and Customer Relationships

35:36 The Role of Technology in Cannabis

39:32 Balancing Investment in Technology

42:28 Integrating Data into Business Practices

44:05 Future Trends in the Cannabis Industry

46:45 Qualitative Due Diligence in Investment Decisions

Guest Links:

• https://www.linkedin.com/in/annarae/
• Instagram (@annarae_g)
• AnnaRae Grabstein (@annarae_g) on X
• https://wolf-meyer.com/
• https://www.linkedin.com/company/wolf-meyer/

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Can cannabis be the key to lowering healthcare costs and improving patient outcomes?

Impossible, right?

Think again.

Leafwell has analyzed millions of data points and uncovered staggering, undeniable results—cannabis patients experience fewer ER visits, reduced prescription drug use, and better health outcomes compared to non-users. These findings aren’t just groundbreaking—they’re a wake-up call.

This is just the beginning of unlocking the true potential of plant medicine, and with further research, education, and access, millions more could benefit.

This week, we sit down with Emily Fisher & Dr. June Chin of Leafwell to discuss:

• The shocking data proving cannabis' impact on healthcare
• How employers are integrating cannabis into their benefits
• How insurance coverage could change the future of medical cannabis

Guest Links:

• https://www.linkedin.com/in/emily-arida/
• Apply for a Medical Marijuana Card Online - Leafwell
• Instagram (@leafwell_official)
• https://x.com/Leafwell
• Leafwell
• https://www.linkedin.com/company/leafwellofficial/

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

“It’s this crazy melody of things constantly happening, and you need an incredible degree of grit and fortitude. Even the best-prepared individuals with meticulous plans have to throw them up in the air like confetti. It’s an intangible feeling—until you get into it, you really don’t know.”

This quote from Christina Betancourt Johnson perfectly captures the cannabis industry—where relentless highs and lows force constant adaptation. The question is: are we just treading water, or pushing forward to something greater?

This week, we sit down with Christina Betancourt Johnson, CEO of Standard Wellness Maryland, to discuss:

• How even the best-laid plans evolve in cannabis.
• The balance between compliance, funding, and long-term growth.
• The mindset and strategies needed to thrive in an unpredictable industry.

Chapters

00:00 Introduction to the Cannabis Journey

02:55 Transitioning into the Cannabis Industry

05:52 Navigating the Application Process

09:03 Understanding the Dichotomy of Cannabis Business

11:50 The Importance of Vertical Integration

15:11 Challenges of Operationalizing a Cannabis Business

18:01 Managing Stakeholder Expectations

20:49 Resilience and Adaptability in Cannabis

26:31 Navigating the Cannabis Landscape

30:49 Challenges of Social Equity in Cannabis

33:37 The Importance of Agility in Leadership

36:50 Engaging in the Legislative Process

39:42 Empowering Communities Through Education

43:54 Future Trends in the Cannabis Industry

48:09 Lessons from Experience

Guest Links

• https://www.standardwellness.com/
• https://www.instagram.com/standardwellnesscompany/
• https://www.linkedin.com/company/standard-wellness-company/
• https://www.linkedin.com/in/christinabjohnson/

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Want to know what a company really values? Look at where they spend their money.

In cannabis, where cash is a rare commodity, Jetty Extracts is choosing to invest in:

• Thousands of dollars each month in additional third-party testing that isn’t required
• OCal-certified cannabis, the cleanest on the market

Most companies can’t even consider this level of investment. Jetty does it because they’ve spent over a decade building a brand on quality.

As the industry shifts toward clean products, organic certification, and transparency, Jetty is making a conscious choice to lead, not follow.

This isn’t just compliance—it’s a brand separator. And that’s what makes them different.

This week we sit down with Ron Gershoni Co Founder Jetty Extracts to discuss the following

• Why solventless extraction is the future.
• Why OCal certification is a game-changer.
• How Jetty built a brand on quality and consistency

Chapters

00:00 Introduction to Jetty Extracts and Ron Grishoni

02:39 Ron’s Journey into the Cannabis Industry

10:24 Building Jetty Extracts: Early Challenges and Growth

15:14 Scaling and Expanding Jetty Extracts

21:19 The Importance of Consistency in Cannabis Products

35:57 The Shift Towards Clean Cannabis

43:10 Future of Jetty Extracts and Industry Insights

Guest Links

• https://www.linkedin.com/in/ron-gershoni-1ba1271/
• https://jettyextracts.com/
• https://www.instagram.com/jettyextracts/
• https://x.com/jettyextracts

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Cannabis started as a movement, not just a business. But as legalization expanded, the industry found itself caught between profit and purpose, struggling under massive overregulation and taxation. So how do we get back on track?

For over 11 years, Luna Stower has been on the front lines—fighting for safe access, patient rights, and the end of prohibition. While many have lost steam, her relentless passion and advocacy have never wavered. She has worked to bridge the gap between activism and industry, ensuring that cannabis remains accessible, ethical, and true to its roots.

This week, we sit down with Luna Stower to discuss:

• The real challenges of legalization and what’s holding progress back
• Why patient access must come first
• How small actions can create big change in the industry

Chapters

00:00 Introduction to Luna Stower and Cannabis Roots

03:31 Optimism vs. Reality in Cannabis

08:43 Activism and Advocacy in Cannabis Legislation

12:56 Navigating Cannabis Conversations in Society

14:43 The Unique Classification of Cannabis

17:57 The Conspiracy Against Cannabis

20:14 The Role of Activism in Cannabis Legislation

22:29 Cannabis as a Catalyst for Broader Social Change

23:24 The Importance of Speaking Up

24:24 Descheduling Cannabis: A Call to Action

25:33 The Prison Industrial Complex and Cannabis

26:57 Economic Impact of Cannabis Legalization

28:52 Racism and Cannabis: A Lens on Society

29:11 Challenges Facing the Cannabis Industry

30:37 Vaping Safety and Regulation

32:53 Patient Access and Rights

34:08 Long-term Safety of Vaping

38:22 Global Cannabis Perspectives

42:01 Consumption Lounges: A New Experience

43:55 Activism and Community Engagement

Guest Links

• https://www.linkedin.com/in/lunastower/
• https://www.lunastower.com/
• https://www.instagram.com/luna_stower
• https://x.com/lunastower
• https://www.instagram.com/getispire/

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Vaping is more than just oil and hardware—it’s a delicate balance of oil, terpenes, device performance, and supply chain efficiency. When one element is off, consumers notice, and brands suffer.

With new tariffs on China and CCELL massive U.S. investment, what does this mean for the future of the vape industry? How do hardware vendors differentiate themselves while ensuring brands thrive? And can a nine-figure R&D budget redefine the vaping experience?

This week, we sit down with Nick Kovacevich, Corporate Relations Director at CCELL, to explore:

• The challenge of balancing cost, quality, and consumer expectations in vapes
• How China tariffs are reshaping the global vape supply chain
• The hidden factors that determine whether a vape product succeeds or fails

Guest Links:

• https://www.linkedin.com/in/nickkovacevich/
• https://x.com/nickkovacevich
• https://www.ccell.com/
• https://www.linkedin.com/company/ccellofficial/
• https://x.com/CCELLofficial
• https://www.instagram.com/CCELLofficial/

Chapters

00:00 Introduction to the Vape Industry and Guest Background

02:53 The Rise of C-cell and Its Innovations

06:08 Understanding the Supply Chain in Cannabis

08:59 Investment Strategies and Long-term Vision

11:52 Navigating Consumer Data and Market Trends

15:13 The Importance of Quality Control in Vape Products

18:02 Technological Advancements in Vape Technology

20:56 The Role of Batteries in Vape Performance

27:06 The Evolution of Cannabis Vaping Devices

29:26 Supply Chain Innovations in Cannabis

32:48 Automation and Efficiency in Production

35:15 Navigating Tariffs and Political Changes

38:58 The Future of Cannabis Legislation

42:15 Research and Development in Cannabis Safety

45:09 The Case for Vaping as a Safer Alternative

49:08 Consumer Awareness and Industry Transparency

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime