Is perfect testing slowing down your business?
In this episode, James Flory breaks down the difference between pragmatic and purist approaches to experimentation and why focusing on speed, context, and decision-making matters more than statistical perfection.
Discover how to select the optimal testing method, foster organizational buy-in, and identify your “killer test” that drives tangible impact.
Topics covered:
- Pragmatic vs. Purist experimentation
- How to test with limited data
- Real-world business examples
- Communicating results to stakeholders
- Building a data-driven culture
Featuring: James Flory
Host: Matt Wright
#Experimentation #ConversionOptimization #ABTesting #DigitalStrategy #UXResearch #DataDriven
18 mins