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The Conversion Podcast

The Conversion Podcast

By: Conversion
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About this listen

The Conversion (a GAIN specialist) podcast.

If you're into making smart decisions backed by real data, you're in the right place.

We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation.

What to expect here:

  • Weekly podcast episodes: conversations with CRO experts, marketers, UX pros, and growth leaders covering A/B tests and more.
  • Special deep-dive sessions: get the full breakdown on standout experiments, powerful frameworks like the Lift Model and Lever Framework, and insider best practices from Conversion's global team.
  • Actionable takeaways: whether you're optimising pricing, landing pages, product experiences, or overall UX, you'll walk away with clear ideas to test in your own business.

For anyone interested in marketing, business strategy, or improving CRO results, this channel is your one-stop shop for practical, experiment-driven insights.

© 2025 The Conversion Podcast
Episodes
  • The Conversion Podcast | Episode 1 | The power of experimentation

    The Conversion Podcast | Episode 1 | The power of experimentation
    Jul 8 2025

    Is perfect testing slowing down your business?

    In this episode, James Flory breaks down the difference between pragmatic and purist approaches to experimentation and why focusing on speed, context, and decision-making matters more than statistical perfection.

    Discover how to select the optimal testing method, foster organizational buy-in, and identify your “killer test” that drives tangible impact.

    Topics covered:

    • Pragmatic vs. Purist experimentation
    • How to test with limited data
    • Real-world business examples
    • Communicating results to stakeholders
    • Building a data-driven culture


    Featuring: James Flory
    Host: Matt Wright

    #Experimentation #ConversionOptimization #ABTesting #DigitalStrategy #UXResearch #DataDriven
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    18 mins
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