How do you optimize your marketing spend without spending more?

In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.

You’ll learn:

* How to spot underperforming keywords and reinvest in what’s working

* The importance of statistical significance before making campaign changes

* Why small tweaks in ad copy can drive 25% or more lift in performance

* How to avoid the biggest pitfall in marketing: reacting too quickly to incomplete data

If you’re still making decisions based on gut feel or day-by-day results, you’re not optimizing, you’re guessing. This episode gives you the blueprint for smarter marketing investments.

🎧 Episode 4: How to Optimize Your Marketing Investments for Peak Performance

According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy.

Join us this episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.

🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this conversation, we’ll unpack:

• How to use purpose as a filter for decisions, not just a slogan

• The link between brand integrity and employee engagement

• What happens when teams market from alignment, not obligation

• Why companies like Bombas and Chobani outperform by living their “why” internally

💬 How does your team stay aligned on purpose beyond the mission statement?

Are you setting the right goals for your marketing dollars?

In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator.

Whether you're a startup or scaling brand, this episode gives you the roadmap to:

* Align expectations with your actual funnel performance

* Balance short-term wins with long-term investments

* Understand how to adjust ROAS targets based on evolving data

* Discover how smart targeting can improve profitability by zip code, product line, or lead type

If your agency isn’t helping you calculate, revisit, and improve your cost per lead, you might be leaving serious ROI on the table.

📊 Episode 2 of 5: Setting Goals and Expectations for Your Marketing Investment

Does your brand actually feel human to your audience?

In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance.

🎧 Episode: Finding the Human Truth Behind Your Brand
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski

🎧 Produced by Tullio Siragusa

In this episode:

• Why brands that speak to universal human truths outperform transactional messaging

• How to use the 5 Whys technique to uncover deeper motivations

• What Calm, Headspace, and aiCMO have in common when it comes to empathy in action

• The one question that unlocks emotional resonance: “What was going on in your life before you found us?”

  
  

If your marketing isn't landing, it might not be human enough.

Is your marketing spend an investment or just another cost center?

On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at Zero Company.

In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic asset.

Josh breaks down:

* Why bottom-of-funnel spend drives faster returns

* How to balance brand-building and conversion tactics

* Why flexible budgets outperform fixed annual allocations

* What ROAS really means and how to use it to make smarter decisions

This is the kind of episode every founder, CMO, or marketing manager should hear before their next budget cycle.

🎧 Listen now and start turning spend into growth.

What if elder care wasn’t just about services, but about restoring dignity and human connection?

📊 According to the World Health Organization, more than 40 percent of adults over 60 experience loneliness or isolation, which has been linked to serious health risks including depression and cognitive decline.

Join us this Thursday for a powerful episode of The Bliss Business Podcast with guest Patricia Morrison, Founder and Owner of Social Pulse Home Care Agency, a home care agency reshaping how we care for our aging population.

We’ll explore how empathy, purpose, and presence are transforming the elder care experience for both clients and caregivers.

🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this episode, we’ll cover:

• Why human connection should be at the center of care

• How values-based systems can sustain compassionate service

• What it looks like to lead with dignity in a care-driven business

• The ripple effect of empathy across clients, families, and teams

💬 How would you reimagine care for the people you love? Join the conversation and share your thoughts below.

Can emotional intelligence be the key to stronger teams, better performance, and deeper brand loyalty?

📊 According to McKinsey, leaders with high emotional intelligence drive 30% higher engagement and 20% stronger performance outcomes. Yet EQ is still undervalued in many executive circles.

Join us this Tuesday for a new episode of The Bliss Business Podcast with guest Laura Rice, Chief Marketing Officer of Celebree School, a seasoned marketing executive who believes EQ is not a soft skill. It is a core growth strategy.

We’ll explore how emotional intelligence shapes culture, powers franchise success, and drives authentic leadership in high-growth environments.

📅 Tuesday, June 17, 2025 🕚 11:00 AM PDT

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

In this conversation, we’ll cover:

• How to operationalize emotional intelligence across teams and franchises

• Why empathy and marketing are inseparable in today’s business climate

• What it takes to lead with care while scaling with consistency

• How purpose shows up in the way we lead, not just what we build

💬 How have you seen emotional intelligence transform your leadership or workplace culture?

Share your experience below and join us live.