How do you optimize your marketing spend without spending more?

In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.

You’ll learn:

* How to spot underperforming keywords and reinvest in what’s working

* The importance of statistical significance before making campaign changes

* Why small tweaks in ad copy can drive 25% or more lift in performance

* How to avoid the biggest pitfall in marketing: reacting too quickly to incomplete data

If you’re still making decisions based on gut feel or day-by-day results, you’re not optimizing, you’re guessing. This episode gives you the blueprint for smarter marketing investments.

🎧 Episode 4: How to Optimize Your Marketing Investments for Peak Performance

According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy.

Join us this episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.

🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this conversation, we’ll unpack:

• How to use purpose as a filter for decisions, not just a slogan

• The link between brand integrity and employee engagement

• What happens when teams market from alignment, not obligation

• Why companies like Bombas and Chobani outperform by living their “why” internally

💬 How does your team stay aligned on purpose beyond the mission statement?