Brands are born every day—but most end up in the marketing graveyard by year two. Why? Because relevance isn’t just a vibe, it’s a strategy. In this episode of The 2 Cents Podcast, we’re diving into the gritty reality of why some brands vanish faster than a TikTok trend?

Joining us is the brilliant Renata Coleman—classically trained marketer, founder, and CEO of RJC Consulting—who’s seen more brands rise and fall than a Target endcap in Q4.

Together, we unpack what it really takes to stay relevant in an ever-evolving market, the mistakes founders keep making, and how to future-proof your brand beyond the logo and color palette.

If you’re a founder, builder, or just brand curious, this episode drops the kind of insight you can’t afford to miss.

Tune in, take notes—and maybe question your font choices while you’re at it.

Episode 3: Numbers Don’t Lie – The Data That Separates CPG Winners from Losers 📊🔥

In CPG, gut feelings won’t cut it—data is the game-changer. In this episode of The 2 Cents Podcast, we’re joined by James Ely, a seasoned CPG executive and industry vet with experience at powerhouse brands like Procter & Gamble and Johnson & Johnson.

We dive into the critical role data plays in decision-making, innovation, and execution—and why the brands that know how to read the numbers are the ones that dominate shelves and carts.

Tune in to hear:
-What data top-performing brands are paying attention to (and what others miss)
-How ignoring insights can cost companies big time
-Real examples of how data-driven decisions have shaped product success stories

Whether you're in the industry or just curious about what it really takes to win in retail, this episode is packed with insight you don’t want to miss this!

In the world of CPG, failure isn’t the end—it’s a stepping stone to success. The brands that win are the ones that know how to fail fast, learn quickly, and pivot strategically. In this episode of The 2 Cents Podcast, we’re diving into how brands like Stanley, Champion, and TOMS turned setbacks into major comebacks.

We’ll break down:
- How Stanley went from being an overlooked heritage brand to a viral must-have 🥤

-Why Champion faded into the background—then came back stronger than ever 👕
-How TOMS reshaped its brand strategy after struggling to sustain its initial success 👟

Join us as we unpack the lessons from these brands and share key takeaways on how to embrace failure, iterate fast, and keep moving forward in CPG. 🎧🔥