• Episode 4: Branding Ain’t Easy! Why Most Brands Struggle to Stay Relevant 👑💎

  • Apr 23 2025
  • Length: 38 mins
  • Podcast

Episode 4: Branding Ain’t Easy! Why Most Brands Struggle to Stay Relevant 👑💎

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  • Summary

  • Brands are born every day—but most end up in the marketing graveyard by year two. Why? Because relevance isn’t just a vibe, it’s a strategy. In this episode of The 2 Cents Podcast, we’re diving into the gritty reality of why some brands vanish faster than a TikTok trend?

    Joining us is the brilliant Renata Coleman—classically trained marketer, founder, and CEO of RJC Consulting—who’s seen more brands rise and fall than a Target endcap in Q4.

    Together, we unpack what it really takes to stay relevant in an ever-evolving market, the mistakes founders keep making, and how to future-proof your brand beyond the logo and color palette.


    If you’re a founder, builder, or just brand curious, this episode drops the kind of insight you can’t afford to miss.

    Tune in, take notes—and maybe question your font choices while you’re at it.
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