In this episode of TaleFeather, host Nick Crutchfield interviews Stephen Myers, a seasoned professional in the hospitality industry. They discuss Stephen's journey from corporate life in Australia to his diverse experiences across four continents, including his impactful time at Cafe No Se in Guatemala. The conversation delves into the importance of personal growth, the evolution of hospitality, and the significance of connections in shaping one's narrative. Stephen shares valuable insights on learning through experience, the challenges of entrepreneurship, and the essence of hospitality across different cultures. In this conversation, Stephen Myers and Nick Crutchfield explore the intricacies of networking, the importance of third spaces in social interactions, and the evolving landscape of the beverage industry. They discuss the significance of observation in hospitality, the need for adaptability in business, and the power of communication and relationships in building successful brands. The conversation emphasizes the value of generosity and kindness in professional settings, highlighting how these principles can lead to meaningful connections and opportunities.

Summary:

In this episode of TaleFeather, Nick Crutchfield welcomes Craig Honick to discuss the evolving landscape of hospitality and its impact on society. They explore the significance of third spaces, the role of culture in shaping experiences, and the lessons learned from working in hospitality. The conversation delves into personal development, group dynamics, and the importance of local taverns and pubs in fostering community connections. Craig shares insights from his journey as an applied ethnographer, emphasizing the need for curiosity and understanding in navigating cultural differences. The episode concludes with reflections on the future of third spaces and the vital role they play in our lives.

Summary:

In this episode, Nick Crutchfield interviews Britiney Murphy, a food and beverage professional in Atlanta, about the hospitality industry and the sober-ish movement. They discuss the culinary scene in Atlanta, the success of the hospitality industry, and the integration of non-alcoholic beverages in bars and restaurants. They also explore the challenges and opportunities in shaping the nightlife sector to be more inclusive and accommodating to those who choose not to drink alcohol. Britiney shares her perspective on sobriety and how she identifies as sober-ish. In this conversation, Britiney discusses her personal journey with alcohol and how she has embraced a soberish lifestyle. Britiney also talks about the importance of creating handcrafted non-alcoholic cocktails in the entertainment industry and how it enhances the overall experience for customers. Nick and Britiney discuss the different alcohol content in various beverages and the need for consumers to be aware of what they are ingesting. They also explore the concept of bespoke non-alcoholic cocktails and how they cater to different consumer preferences. In the final segment, Britiney creates a bespoke non-alcoholic cocktail inspired by Andre 3000's flute-based album.

Takeaways

• The culinary scene in Atlanta is known for its fusion of Southern traditional foods and diverse cuisines, making it a hotbed for good hospitality.
• There is room for growth in the integration of non-alcoholic beverages in the hospitality industry, especially in the nightlife sector.
• Creating inclusive and comprehensive food and beverage programs can attract a wider range of customers and improve the volume metrics of businesses.
• The sober-ish movement is gaining traction, with more people choosing not to drink alcohol, and it is important for the hospitality industry to adapt to this trend.
• Sobriety affects individuals differently, and some may identify as sober-ish, finding a balance between enjoying non-alcoholic beverages and occasional alcohol consumption. Embracing a soberish lifestyle can involve indulging in non-alcoholic cocktails and spritzers instead of hard alcohol.
• Handcrafted non-alcoholic cocktails enhance the overall experience in the entertainment industry.
• Consumers should be aware of the alcohol content in different beverages.
• Bespoke non-alcoholic cocktails cater to different consumer preferences.
• Non-alcoholic cocktails can be inspired by various sources, such as music albums.

Summary:

In this episode, host Nick Crutchfield interviews Jeremy Shipley, a prominent figure in the non-alcoholic and low ABV fields. Jeremy shares his journey from wanting to be a primary school teacher to becoming a bartender and eventually owning his own cocktail bar. He also discusses the rise of the non-alcoholic and low alcohol movement in Australia and the challenges faced by the industry. Jeremy emphasizes the importance of quality and integrity in the non-alcoholic space and the need for inclusivity in hospitality. He also touches on the potential growth of functional beverages in the market. In this part of the conversation, Nick and Jeremy discuss flavors in the non-alcoholic space. They talk about how flavor builds trust and the importance of flavor in non-alcoholic drinks. They mention the popularity of tropical flavors like mango, passion fruit, and watermelon in their respective regions. They also discuss the resurgence of lychee and the use of yuzu in cocktails. They touch on the coffee trend, including the espresso martini and coffee Negroni. They mention the growing interest in food pairing with non-alcoholic drinks. Overall, they explore the global expansion of flavors in the non-alcoholic space. In this final part of the conversation, Jeremy and Nick discuss cafe culture and food pairings in the non-alcoholic space. They highlight the shift in restaurants' approach to non-alcoholic beverages, with many venues now offering creative and sophisticated non-alcoholic options that are designed to pair well with food. They also touch on the coffee culture in different regions, such as Australia and Fiji, and the growing trend of specialty coffee roasteries. Jeremy mentions the upcoming Dry July event in Australia and New Zealand, where venues are creating non-alcoholic menus and partnering with the Dry July Foundation to raise awareness and funds for cancer research. Overall, they emphasize the importance of inclusivity and providing a great guest experience in the non-alcoholic space.

Takeaways

• Jeremy Shipley shares his journey from aspiring teacher to bartender and cocktail bar owner.
• The non-alcoholic and low ABV movement is gaining traction in Australia, with Sydney and Melbourne leading the way.
• Quality and integrity are crucial in the non-alcoholic space, as some products on the market are of inferior quality.
• Inclusivity is a key focus in the hospitality industry, and non-alcoholic options play a role in providing a better guest experience.
• While functional beverages have yet to make a significant impact in Australia, there is potential for growth in the future. Flavor plays a crucial role in building trust in non-alcoholic drinks.
• Tropical flavors like mango, passion fruit, and watermelon are popular in the non-alcoholic space.
• Lychee and yuzu are experiencing a resurgence in the cocktail scene.
• Coffee-based drinks like the espresso martini and coffee Negroni are still popular.
• There is a growing interest in food pairing with non-alcoholic drinks. Restaurants are changing their approach to non-alcoholic beverages, offering creative and sophisticated options that pair well with food.
• Coffee culture varies in different regions, with specialty coffee roasteries becoming popular.
• Dry July is an important event in Australia and New Zealand, raising awareness and funds for cancer research.
• Inclusivity and providing a great guest experience are key in the non-alcoholic space.

Summary

Lucas Plant, a beverage specialist, discusses the growth and potential of functional beverages in the non-alcoholic space. He explains the role of terpenes in flavor and aroma and how they can enhance the drinking experience. Lucas also talks about the increasing demand for wellness-focused beverages and the shift towards natural and healthier ingredients. He believes that functional beverages will continue to gain popularity and coexist with traditional alcoholic beverages in the on-premise market. The conversation explores the use of whole ingredients in the cannabis and hemp industry and the potential benefits of utilizing the entire plant. It also discusses the evolving landscape of the off-premise market, particularly in relation to non-alcoholic and functional beverages. The conversation highlights the increasing options and complexity of these beverages, as well as the growing acceptance and availability of hemp-derived THC drinks in stores. It also touches on the evolving nature of communal spaces and the potential for experiential and active lifestyle events. The discussion concludes with a brief mention of distribution models for THC and CBD products.

Takeaways

• Functional beverages, including those infused with terpenes, are gaining popularity in the non-alcoholic space.
• Terpenes play a role in flavor and aroma and can enhance the drinking experience.
• There is a growing demand for wellness-focused beverages with natural and healthier ingredients.
• Functional beverages have the potential to coexist with traditional alcoholic beverages in the on-premise market. Utilizing whole ingredients in the cannabis and hemp industry can provide a range of benefits, as the whole plant contains valuable compounds and properties.
• The off-premise market for non-alcoholic and functional beverages is evolving, with a growing number of options and a shift towards more complex and mature offerings.
• Hemp-derived THC drinks are becoming increasingly available in stores, with dedicated aisles and endcap features, indicating positive growth and acceptance.
• Communal spaces are likely to evolve towards more experiential and active lifestyle events, catering to the preferences of younger generations.
• Distribution models for THC and CBD products are developing, with distributors recognizing the potential of these beverages and actively seeking to enter the market.

Summary

The conversation explores the intersections of no and low consumption models, drinking, lifestyles, and the music industry. The speakers discuss their experiences in the music industry and how they navigated the challenges of alcohol consumption. They reflect on the changes they made to their drinking habits and the impact it had on their careers. They also touch on the importance of self-awareness and mindful consumption in the DJ culture. The conversation ends with a discussion on the potential influence of cannabis consumption lounges on the no and low movement and music culture. In this episode, Nick Crutchfield and Rob Nesta discuss the intersection of the music industry and the no and low movements. They talk about how venues are adopting non-alcoholic and low-alcohol options, and how artists are becoming more conscious of their brand and choosing to live a sober lifestyle. They also discuss the impact of the no and low movements on festivals and concerts, and the importance of community in these spaces. The conversation ends with a fun impromptu question segment.

Takeaways

• The music industry and alcohol consumption have been closely intertwined, but there is a growing movement towards no and low consumption models.
• Self-awareness and mindful consumption are important in the DJ culture, as excessive drinking can negatively impact performance and relationships.
• The top DJs in the world are increasingly embracing sobriety or non-alcoholic alternatives.
• Cannabis consumption lounges have the potential to change the no and low aspect and influence music culture.
• The conversation highlights the importance of finding balance and making choices that align with personal and professional goals. Venues are adopting non-alcoholic and low-alcohol options in response to the growing demand from artists and consumers.
• The no and low movements are becoming mainstream and are being embraced by the music industry.
• Community is an important aspect of festivals and concerts, and the no and low movements are helping to create a sense of community in these spaces.
• Cocktails are playing a significant role in the no and low movements, offering interesting and diverse options for consumers.
• The music industry is evolving, and artists are becoming more conscious of their brand and the impact of their lifestyle choices.

Summary

In this episode, Nick Crutchfield and Anthony Pullen conclude the mini-series on bringing brands to life. They discuss the steps after constructing a team, including inventory control and identifying pinch points. They also explore the importance of trade introduction and trade shows in making a brand stick. The conversation then shifts to the significance of national accounts and the impact of e-commerce and off-premise sales. They delve into the knock-on effect and how it can benefit brands. Finally, they share their top hidden spots in Las Vegas.

Summary

In this episode, host Nick Crutchfield interviews Cecilia Rios Murrieta, owner and creator of Jas, a non-alcoholic beverage brand. Cecilia shares her background in the alcohol industry and how she transitioned to creating non-alcoholic cocktails. They discuss the importance of securing a distributor and raising capital for a startup brand. They also explore the role of trade shows in the industry and the intangible benefits of attending these events. Overall, the conversation highlights the challenges and opportunities in the non-alcoholic beverage space. In this conversation, Cecilia Rios Murrieta discusses the process of building a brand and the importance of starting slow and pacing oneself. She emphasizes the need to make mindful decisions and be strategic in resource allocation. The conversation also touches on the reception of non-alcoholic options in the market, particularly in retail spots, and the potential for growth in the non-alcoholic beverage industry. Cecilia shares information about her brand, Jas, and invites listeners to join the journey and explore their new expressions.

Takeaways

• Transitioning from the alcohol industry to non-alcoholic beverages requires a shift in mindset and a focus on creating meaningful experiences.
• When choosing a distributor, consider their infrastructure, reach, and relationships with retailers and buyers.
• Raising capital for a startup brand can be challenging, but leveraging personal networks and attending trade shows can help connect with potential investors.
• Trade shows provide an opportunity to connect with industry professionals, gather feedback, and create memorable experiences for consumers.
• The intangible benefits of trade shows include building relationships, gaining exposure, and receiving real-time feedback on products.