In this episode, LaDonna Lockard and Steven Wynands dig into real estate market shifts, noting a surprising flattening of 2025 home sales despite early optimism. They explore a surge in new real estate licenses and discuss how AI is transforming recruitment and personality analysis in the industry. It’s an energizing blend of market insight, personal updates, and tactical advice for anyone navigating housing and hiring in a volatile year.

In this compelling episode of Take It To The Max, host LaDonna Lockard sits down with Matthew Blackmer, VP of Business Development at West Capital Lending, to explore his extraordinary journey from professional figure skating to leadership in the mortgage industry. Blackmer shares actionable strategies for growth, the value of human connection in business, and why representation and authenticity are essential—especially during Pride Month. His story is one of vision, heart, and high-impact execution.

From late-night flights to last-minute panels, LaDonna Lockard dives into the NJ MBA Regional with wit, heart, and a fierce love for industry advocacy. She highlights game-changing sessions, a puppy booth with purpose, and women like Heidi Belnay who are shaking up the space. With a nod to LGBTQIA+ pride and a call to action for youth engagement, this episode blends heart, hustle, and high-impact voices.

In this engaging conversation, MaxClass’ CEO, LaDonna Lockard, and Customer Success and Ops Manager, Cerryia Lindberg, discuss how AI technologies are reshaping traditional business practices. They emphasize the importance of adapting and growing through continuous education. Learn how professionals can effectively navigate market shifts and thrive in an evolving landscape.

In this episode, host LaDonna Lockard chats with Jordan Wilde, CEO of JW Partner Solutions, to discuss his innovative approach to mortgage consulting. Wilde shares insights from his diverse career path, emphasizing the power of networking and technology-driven efficiency. Discover how he transforms complex industry challenges into thriving business opportunities.

LaDonna Lockard, CEO of MaxClass, chats with Brandon Christensen, Director of Education of MaxClass and an elite CE instructor, who returns with sharp, honest insights about today's mortgage market challenges and opportunities. From post-pandemic complacency to the rise of automation, he unpacks how loan officers can evolve, educate, and thrive in a rapidly shifting landscape.

Brandon Treadway joins Take It To The Max host LaDonna Lockard to break down real strategies for building a strong personal brand online. From crafting effective video hooks to balancing professional and personal content, he shares insights on creating trust and lasting engagement. Whether you're new to social media or ready to level up, this conversation offers clear, actionable advice.

In this episode, Jake Belter and LaDonna Lockard discuss the power of advocacy within the mortgage industry, leveraging professional associations for industry betterment, and how loan officers are missing out if they are not properly utilizing real estate and mortgage data analytics in their businesses.