Startups For the Rest of Us

By: Rob Walling
  • Summary

  • The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
    © 2023 Startups For the Rest of Us
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Episodes
  • Episode 770 | Revenue vs. Profit, Asking for Permission, and Mike Tyson (A Rob Solo Adventure)
    Apr 15 2025

    Is it more important for entrepreneurs to focus on revenue or profit?

    In episode 770, Rob Walling goes solo to explore the relationship between revenue and profit in SaaS, and the dangers of waiting for permission. He also draws inspiration from Mike Tyson’s work ethic and George Lucas’ visionary mindset to encourage entrepreneurs to push through obstacles and innovate.

    Topics we cover:
    • (2:41) – MRR versus ARR
    • (8:04) – Don’t ask for permission, don’t give in to defeatism
    • (14:38) – Inventing to pursue novel visions
    • (18:48) – Mike Tyson’s training regimen
    • (20:48) – You don’t need to be the best in the world
    Links from the Show:
    • MicroConf Growth Retreat
    • Discretion Capital
    • Email Einar
    • Rob Walling (@robwalling) | X
    • Rob Walling | LinkedIn

    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

    Subscribe & Review: iTunes | Spotify

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    25 mins
  • Episode 769 | Key Insights from MicroConf 2025 in New Orleans
    Apr 8 2025

    Did you miss out on MicroConf US in New Orleans?

    In episode 769, Rob Walling welcomes Derrick Reimer back to share highlights from MicroConf New Orleans. They dive into the event's vibrant atmosphere, standout founder talks, and the energizing mix of new and familiar faces that made this gathering in the Big Easy truly special.

    Topics we cover:
    • (1:40) – MicroConf New Orleans audience breakdown
    • (5:50) – Upcoming MicroConf events
    • (9:05) – 5 Lessons That Exits Teach Us About Running Our Business
    • (12:35) – Anthony Pierri’s talk about homepage positioning
    • (15:16) – 4 New Orleans excursions
    • (17:17) – Talks on copywriting, pricing, and LinkedIn outreach
    • (25:57) – Reviewing attendee feedback
    Links from the Show:
    • MicroConf Connect Applications Open Until April 9th
    • MicroConf Growth Retreat
    • MicroConf Europe 2025
    • MicroConf Remote
    • Exit Strategy by Sherry Walling, PhD & Rob Walling
    • Derrick Reimer (@derrickreimer) | X
    • Derrick Reimer(@derrickreimer.com) | Bluesky
    • SavvyCal
    • Episode 737 | Key Takeaways from MicroConf Europe 2024 (With Derrick Reimer)
    • Anthony Pierri (@apierriPMM) | X
    • Lianna Patch (@punchlinecopy.com) | Bluesky
    • Street Pricing by Marcos Rivera
    • Episode 765 | TinySeed Tales s4e9: Making the hardest decision

    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

    Subscribe & Review: iTunes | Spotify

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    31 mins
  • Episode 768 | Reacting to Controversial Startup Advice
    Apr 1 2025

    Do you disagree with any of these controversial takes about bootstrapping?

    In episode 768, Rob Walling unpacks a series of semi-controversial beliefs about bootstrapping from ScrapingBee’s Pierre de Wulf. Rob evaluates each point from Pierre's tweet, discussing topics like rebranding your SaaS, the hidden problem of affiliate marketing, and the realities of scaling a SaaS business.

    Topics we cover:
    • (1:21) – Pierre’s semi-controversial bootstrapping beliefs
    • (4:35) – Don’t waste time on a rebrand
    • (7:24) – No one cares about your domain extension
    • (9:06) – Affiliate marketing won’t fix your acquisition issues
    • (11:51) – There is no silver bullet for growth
    • (13:42) – Copy what works best
    • (14:59) – Double down on acquisition channels that work
    • (16:53) – Hire specialists
    • (19:34) – Never offer a plan with unlimited features
    • (20:22) – Don’t offer a cheap plan if you can’t support it
    • (20:47) – Don’t add social logins to your signup page
    • (21:27) – Read competitors’ reviews several times a year
    • (21:59) – $10k MRR doesn’t guarantee $100k MRR
    • (22:28) – You will get copied if you share success
    • (23:02) – “Build this feature…”
    • (24:10) – The Mom Test
    • (24:56) – Provide value for your target demographic for free
    • (25:47) – Don’t overthink Product Hunt
    • (26:00) – You’ll never sell your SaaS for 10x
    Links from the Show:
    • MicroConf Growth Retreat in London
    • Rob Walling (@robwalling) | X
    • Pierre de Wulf (@PierreDeWulf) | X
    • ScrapingBee (@ScrapingBee) | X
    • ScrapingBee
    • Pierre’s semi-controversial bootstrapping beliefs
    • TinySeed
    • Rob Walling.com
    • Rob Walling | LinkedIn
    • SaaS Institute
    • Exit Strategy by Sherry Walling, PhD & Rob Walling
    • Episode 705 | From Bootstrapped to Mostly Bootstrapped to Venture Backed
    • The Mom Test by Rob Fitzpatrick
    • Deploy Empathy by Michele Hansen
    • The SaaS Playbook by Rob Walling

    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your questi...

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    30 mins
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Great to hear stories from bootstrapping founders!

These high quality episodes are a source of inspiration and business wisdom shared in bite size weekly recordings.

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