Episodes

  • Episode 1192: Marketing & Innovation: Steve Buors and Generative Engine Optimization

    Episode 1192: Marketing & Innovation: Steve Buors and Generative Engine Optimization
    Jul 1 2025
    It’s the Marketing & Innovation Update for July. Generative Search or AI Search is shifting the SEO game from getting from a list of results to a single answer to a question. Steve Buors, CEO and co-founder of ReShift Media is here to answer franchisors’ questions like: Is your website traffic declining already due to AI? How strong is your brand’s authority? How will all of this change your content marketing strategy? Listen now on Spotify, Apple, Amazon, and more. Thanks to Citrin Cooperman (https://www.citrincooperman.com/Industries/Franchising), Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Thunderly (https://thunderlymarketing.com/) ⚡ Special Guest: Steve Buors.
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    29 mins
  • Marketing & Innovation: Amy Landino of AmyTV

    Marketing & Innovation: Amy Landino of AmyTV
    Jun 24 2025
    The Social Geek Marketing & Innovation series rolls on with video help from a pro. YouTuber Amy Landino of AmyTV is here to help you make better videos. Amy discusses: * Long-form versus short-form video * How to pull people in at the beginning of your video * The importance of hooks and thumbnails And she shares her proven 5-step formula that will make your videos perform better today. Subscribe to AmyTV on YouTube: https://www.youtube.com/@AmyTV Thanks to Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Thunderly (https://thunderlymarketing.com) https://franzy.com/socialgeek http://hughes.com/franchise https://thunderlymarketing.com Special Guest: Amy Landino.
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    25 mins
  • One On One with Lauren Fernandez

    One On One with Lauren Fernandez
    Jun 17 2025
    Today: One On One with restaurant expert and entrepreneur Lauren Fernandez of Full Course. Lauren brings us up to speed on all things food & franchising. We'll discuss restaurant trends and hot topics including labor, digitization, robots, menu trends, Nowstalgia, and consumer behavior. Thanks to Vendasta (http://vendasta.com/franchise), Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Citrin Cooperman (https://www.citrincooperman.com/Industries/Franchising) http://vendasta.com/franchise https://franzy.com/socialgeek http://hughes.com/franchise https://www.citrincooperman.com/Industries/Franchising Special Guest: Lauren Fernandez.
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    50 mins
  • Marketing & Innovation: Richard Snow and Sherry McNeil

    Marketing & Innovation: Richard Snow and Sherry McNeil
    Jun 10 2025
    It’s the Marketing and Innovation Update for June, 2025. Entrepreneur, Podcaster, and now Franchisee Richard Snow shares an update on the IFA Franchise Ascension Initiative. Next, Sherry McNeil of the Canadian Franchise Association joins the podcast to wish all of you a Happy World Franchise Day! Today’s show is brought to you by Vendasta (https://www.linkedin.com/company/vendasta/), Franzy (https://www.linkedin.com/company/franzy/), Hughes (https://www.linkedin.com/company/hughesconnects/), and Thunderly (https://www.linkedin.com/company/thunderlymarketing/) ⚡ Special Guests: Richard Snow and Sherry McNeil.
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    24 mins
  • One On One with Gini Dietrich

    One On One with Gini Dietrich
    Jun 3 2025
    Today we’ve got a two-part conversation with Gini Dietrich of Spin Sucks. First, Gini returns to Social Geek with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. She shares stories about: • Challenges in measuring all media but in different ways • The effect of AI on the PESO model and what’s next • Creating good content still matters most for humans, search engines, and AI Then join us over on the Franchise Freaks podcast (https://thunderlymarketing.com/podcasts/)for part 2 of our conversation! Thanks to Vendasta (http://vendasta.com/franchise), Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Thunderly (https://thunderlymarketing.com/) ⚡ http://vendasta.com/franchise https://franzy.com/socialgeek http://hughes.com/franchise https://thunderlymarketing.com/ Special Guest: Gini Dietrich.
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    19 mins
  • Social Geek Rescue with Jon Taffer

    Social Geek Rescue with Jon Taffer
    May 27 2025
    “There are two types of Franchises…” Jon Taffer, restauranteur, entrepreneur, and host of Bar Rescue. Jon Taffer joins the podcast to share stats visits to restaurants, the branding behind Taffer’s Tavern, and why it’s a Tavern, NOT just a bar. Our friends Josh Halpern and Sam Stanovich from Craveworthy Brands also join us for a compelling conversation about how connectivity makes an establish great. Recorded live at the National Restaurant Association Show in Chicago! Listen now on Spotify, Apple, Amazon, and more. Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡ Shout outs to Gregg Majewski, Big Chicken, Shaquille O’Neal, IFA, The IFA World Franchise Show, and Franchise Freaks. Special Guests: Jon Taffer, Josh Halpern, and Sam Stanovich.
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    26 mins
  • Just Jania with Jason Feifer 2025

    Just Jania with Jason Feifer 2025
    May 22 2025
    Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet. Today Jania welcomes Jason Feifer, Editor in Chief of Entrepreneur Magazine, back to the podcast for conversation about opportunity management, championing innovation, and the relationship between content & connection.
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    29 mins
  • Franchise Rock Stars: Bad Bosses

    Franchise Rock Stars: Bad Bosses
    May 20 2025
    Bad Bosses. We’ve all had them and we don’t wanna be them. Today The Franchise Rock Stars are here to share some horror stories and some advice. Join Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg! For more details on the amazing new certification program Scott mentioned, please visit www.hemsworldwide.com Thanks to Vendasta, Franzy, Hughes, and Citrin Cooperman http://vendasta.com/franchise https://franzy.com/socialgeek http://hughes.com/franchise https://www.citrincooperman.com/Franchising Special Guests: Ali Kraus, Danielle Wright, Derrick Ableman, and Scott Greenberg.
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    40 mins