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Social Geek

Social Geek

By: Jack Monson
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 Hello Geeks. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.© 2025 Social Geek Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 1192: Marketing & Innovation: Steve Buors and Generative Engine Optimization

    Episode 1192: Marketing & Innovation: Steve Buors and Generative Engine Optimization
    Jul 1 2025
    It’s the Marketing & Innovation Update for July. Generative Search or AI Search is shifting the SEO game from getting from a list of results to a single answer to a question. Steve Buors, CEO and co-founder of ReShift Media is here to answer franchisors’ questions like: Is your website traffic declining already due to AI? How strong is your brand’s authority? How will all of this change your content marketing strategy? Listen now on Spotify, Apple, Amazon, and more. Thanks to Citrin Cooperman (https://www.citrincooperman.com/Industries/Franchising), Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Thunderly (https://thunderlymarketing.com/) ⚡ Special Guest: Steve Buors.
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    29 mins
  • Marketing & Innovation: Amy Landino of AmyTV

    Marketing & Innovation: Amy Landino of AmyTV
    Jun 24 2025
    The Social Geek Marketing & Innovation series rolls on with video help from a pro. YouTuber Amy Landino of AmyTV is here to help you make better videos. Amy discusses: * Long-form versus short-form video * How to pull people in at the beginning of your video * The importance of hooks and thumbnails And she shares her proven 5-step formula that will make your videos perform better today. Subscribe to AmyTV on YouTube: https://www.youtube.com/@AmyTV Thanks to Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Thunderly (https://thunderlymarketing.com) https://franzy.com/socialgeek http://hughes.com/franchise https://thunderlymarketing.com Special Guest: Amy Landino.
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    25 mins
  • One On One with Lauren Fernandez

    One On One with Lauren Fernandez
    Jun 17 2025
    Today: One On One with restaurant expert and entrepreneur Lauren Fernandez of Full Course. Lauren brings us up to speed on all things food & franchising. We'll discuss restaurant trends and hot topics including labor, digitization, robots, menu trends, Nowstalgia, and consumer behavior. Thanks to Vendasta (http://vendasta.com/franchise), Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Citrin Cooperman (https://www.citrincooperman.com/Industries/Franchising) http://vendasta.com/franchise https://franzy.com/socialgeek http://hughes.com/franchise https://www.citrincooperman.com/Industries/Franchising Special Guest: Lauren Fernandez.
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    50 mins
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