In this episode, Peter Ranney of Ranney Blair Weidman Remodeling shares how he moved beyond DIY marketing and partnered with Contractor Growth Network (CGN) to create a website and marketing strategy that truly reflects his business.

Peter and Kyle dive into the strategy-first approach CGN used to uncover ideal clients, address homeowner fears, and build trust through clear messaging, SEO, video, and featured project pages. If you’re looking for a smarter, more holistic way to market your remodeling business, this conversation offers a real-world look at what’s possible—and why it matters.

Peter also shares common pain points homeowners face during the remodeling process—and how his team proactively solves them through communication, planning, and transparency.

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Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/

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Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!

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Takeaways

Marketing is essential for remodeling businesses.
A strong online presence helps attract ideal clients.
Education builds trust with potential clients.
Understanding client fears is crucial for effective marketing.
Content should address client needs and concerns.
Strategy should precede tactics in marketing efforts.
Emotional connections enhance client relationships.
Video marketing can effectively convey messages.
SEO is vital for generating leads.
A unique selling proposition differentiates your business.

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Chapters

01:51 The Importance of Marketing in Remodeling
03:13 Peter Ranney's Marketing Philosophy
04:55 Transitioning to CGN for Website Development
07:00 Understanding Client Needs and Fears
10:01 The Role of Education in Remodeling Marketing
12:58 Addressing Client Concerns Through Content
16:02 Strategy Before Tactics in Marketing
18:02 Creating an Emotional Journey for Clients
20:37 The Importance of Feature Projects
23:20 Showroom as a Marketing Differentiator
25:02 The Role of Video in Marketing
27:22 SEO Strategies and Results
32:50 Revamping Unique Selling Propositions
36:47 Tracking and Analytics for Improvement

In this episode of Remodelers On The Rise, Chris Howlett of Diamond Hill Builders shares how he took action to build team culture by creating the Ultimate Building Experience (UBE). With clear expectations, team-driven values, and a simple reward system, Chris saw a complete shift in morale, communication, and team unity. If you’re a remodeler looking for practical ways to improve your company culture, this episode is a must-listen.

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Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!

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Takeaways

Humility is crucial in leadership.
Company culture can significantly impact employee performance.
Identifying problems is the first step to finding solutions.
Creating a positive work environment enhances teamwork.
Clear expectations are essential for employee engagement.
Exceptional customer experience starts with a motivated team.
Recognition and rewards can transform workplace dynamics.
Team bonding leads to improved communication and collaboration.
A positive culture attracts talent and improves retention.
Investing in employee satisfaction pays off in productivity.

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Chapters

00:00 The Importance of Humility
02:02 Introducing Chris Howlett and Diamond Hill Builders
04:01 Identifying Company Culture Challenges
05:57 Creating the Ultimate Building Experience (UBE)
09:43 Core Values and Expectations of UBE
12:03 Exceptional Customer Experience
16:54 Implementing the UBE Award System
22:32 The Impact of UBE on Team Dynamics
30:09 Transforming Negativity into Positivity
36:52 Creating a Career, Not Just a Job

In this episode of Remodelers On The Rise, we’re giving you a sneak peek inside a recent VIP Club call focused on leadership. Kyle breaks down four key traits of great leaders: listening well, knowing your people, leaning into healthy conflict, and casting a clear vision for the future.

Leadership isn’t one-size-fits-all—it’s nuanced. It shifts based on who you’re leading and what the situation calls for. You’ll hear real-world examples and honest reflection on what it means to lead a remodeling team with clarity, compassion, and accountability.

Want the full list of six leadership characteristics? You’ll need to join the VIP Club. Get access to weekly live calls, 70+ hours of on-demand training, and a community of remodelers who are committed to leading well.

Learn more and join the VIP Club at RemodelersOnTheRise.com.

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Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!

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Takeaways

Great leaders listen well and seek to understand their team.
Leadership is nuanced and varies based on individual team members.
Leaders should lean into healthy conflict rather than avoid it.
Providing a clear vision is crucial for team motivation.
Understanding your team's workload and stress levels is essential.
Effective leaders ask the right questions to encourage team growth.
Being present in conversations enhances communication.
Caring about team members fosters loyalty and engagement.
Regular check-ins with employees can improve morale and productivity.
Leaders must create opportunities for growth to retain top talent.

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Chapters

00:00 Navigating Nervousness and Delegation
00:31 Leadership Essentials: The People Side
00:37 Characteristics of Great Leaders
03:20 Listening: The Key to Effective Leadership
05:15 Understanding Your Team: Knowing Your People
07:54 Leaning into Healthy Conflict
16:32 Confronting Issues Head-On
16:51 The Importance of Vision in Leadership