• Mini: Literature is Fashion’s Newest Muse

  • Mar 31 2025
  • Length: 4 mins
  • Podcast

Mini: Literature is Fashion’s Newest Muse

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  • Summary

  • What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word.

    In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.

    Key Takeaways:
    ✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
    ✅ Literary collaborations give brands more depth, substance, and cultural cachet.
    ✅ In a world of fleeting content, literature offers a timeless counterbalance.

    From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
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