Soul & Science: Fast Forward Your Marketing Mind

By: Mekanism and Jason Harris
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  • Summary

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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Art Economics Marketing Marketing & Sales
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Episodes
  • Mini: Leadership in Times of Uncertainty

    Mini: Leadership in Times of Uncertainty
    Apr 21 2025
    In a world that feels more chaotic by the day, leading with clarity has never been harder — or more important.

    In this Soul & Science mini-episode, Jason explores how leaders can navigate the “liminal experience” of constant change. From reaffirming values to strengthening team bonds, he breaks down the strategies that help leaders anchor themselves—and their organizations—when everything else is shifting.

    Key Takeaways:
    ✅ Ask the big questions: What do you value, where do you stand, and how can you move ahead?
    ✅ Focus on fundamentals: core purpose, collaboration, and resilience.
    ✅ Lead with stability and hope, even when the path ahead isn’t clear.

    Uncertainty isn’t just something to survive — it’s a chance to lead with more purpose, connection, and strength.

    Brought to you by Mekanism.
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    5 mins
  • The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)

    The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)
    Apr 14 2025
    From TikTok trends to viral campaigns, brands are constantly trying to tap into culture. But what actually defines culture — and how can brands engage with it in a meaningful way?


    This week, we’re re-airing a great conversation from April 2024 with Dr. Marcus Collins — marketing professor, best-selling author, and cultural strategist.

    Dr. Collins, author of For the Culture and former Head of Strategy at Wieden+Kennedy, has worked with brands like Apple, Nike, and even Beyoncé. In this episode, he breaks down the deep connection between culture and behavior — and how marketers can better understand both.

    You’ll learn:
    • How culture and marketing intersect to shape successful campaigns
    • The core elements that define culture and how we interact with it
    • How brands can show up with real cultural relevance — not just follow trends
    Brought to you by Mekanism.
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    47 mins
  • Mini: Literature is Fashion’s Newest Muse

    Mini: Literature is Fashion’s Newest Muse
    Mar 31 2025
    What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word.

    In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.

    Key Takeaways:
    ✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
    ✅ Literary collaborations give brands more depth, substance, and cultural cachet.
    ✅ In a world of fleeting content, literature offers a timeless counterbalance.

    From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
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    4 mins
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