• Mini: How Trump's Tariffs Are Reshaping Brand Marketing

  • Mar 24 2025
  • Length: 5 mins
  • Podcast

Mini: How Trump's Tariffs Are Reshaping Brand Marketing

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  • Summary

  • What do Trump’s new tariffs have to do with your brand strategy? A lot.

    In this Soul & Science mini-episode, Jason breaks down how the latest wave of tariffs is creating ripple effects across industries—and what it means for marketers trying to navigate a rapidly shifting economy.

    Key Takeaways:

    ✅ Brands are reallocating budgets toward performance marketing as margins tighten.
    ✅ Expect a rise in “Made in America” messaging to appeal to patriotic sentiment.
    ✅ Companies will lean into transparency, explaining price hikes to consumers.

    From autos to electronics, tariffs are impacting more than just supply chains—they’re changing how we connect with customers.
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