Discover what it takes to build a presence on YouTube. From long-form content to thumbnails, titles, and monetization—if you're serious about growing on YouTube, this episode is for you!

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

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Allen Ortega, Global Head of Social & Influence at CeraVe joins Dr. Portela and Mimi for an exclusive, behind-the-scenes chat about one of skincare’s biggest brands online and offline. From partnering with A-list icons like Michael Cera, Charli D’Amelio, and Emma Chamberlain to masterminding viral, award-winning campaigns and championing derms on social, Allen pulls back the curtain on how CeraVe stays ahead and leads with authenticity, purpose, and powerful storytelling.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Follow CeraVe:
Instagram: @cerave | TikTok: @cerave | Youtube: @cerave

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Ever wondered how a full-time dermatologist and mom juggles content across Instagram, TikTok, YouTube, and Red Note? In this episode, dermfluencer Dr. Liu aka Dermtalk opens up about her creative process, handling burnout, and staying authentic online.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Liu: Instagram: @derm.talk | TikTok: @drjennyliu

Listen to the Skin Deep & Unfiltered podcast: https://open.spotify.com/show/2GzYeZ0yQWdL2eIrpTq5Cr?si=c8a95685f5af4dce

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In this episode, board-certified dermatologist and med creator, Dr. Brown, pulls back the curtain on her process, her tools, and why focusing on patient education and staying authentic is key. Whether you're a med creator or just getting started, this episode is packed with real, relatable advice.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Brown: Instagram: @draleksandrabrown | TikTok: @draleksandrabrown

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Thinking about hiring an agent? Listen to this episode first! Mimi and Dr. Portela share everything you need to know before bringing on management. From negotiating brand deals and handling contracts to saving time and increasing revenue. Learn when it makes sense to hire an agent—and how to find the right one!

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

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Skincare, but make it disruptive. Dr. Ben Johnson, founder of Osmosis Skincare, spills how he’s shaking up the industry—using content and social to blend science, wellness, and education into one powerful brand.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Enjoy 15% off your purchase using MED15 at https://osmosisbeauty.com/

Listen to the Ask Dr. Ben Podcast:
https://open.spotify.com/show/0LRx28QdhN6yWhioK8YSVw?si=a5a4a9b2cd5b4a7a

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Learn how and when to outsource—whether it’s hiring a social media manager, video editor, or executive assistant—so you can stay focused on being a great healthcare professional without burning out.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

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In this episode, Mimi and Dr. Portela welcome Dr. Inna Lazar, a leading optometrist and expert in eye health and dry eye disease. She shares how she built an educational presence on social media and how to build lasting relationships with brands.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Inna Lazar: Instagram: @dr.innalazar | TikTok: @drinnalazar

Optase: Instagram: @optaseus | TikTok: @optaseus

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