Will Snyder didn’t start WTC Managed IT Services with a big budget or flashy marketing. Instead, he grew it the hard way—referrals, niche focus, and world-class service.

In this conversation with host Robb Patterson, Will shares how he scaled past $5M in revenue, what he’d do differently if starting again, and why trade shows, JVs, and strong culture became his secret weapons.

Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today!

Join the thousands of MSPs who already rely on MSP Success to fuel their business growth. Go to www.MSPSuccess.com and subscribe now—it’s free, and you can unsubscribe anytime.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

In this episode, we cover the launch of OpenMSP, a new open-source tools and community platform from stealth startup Flamingo that lets MSPs calculate potential profit gains by replacing commercial vendors with open-source alternatives. Helpt upgrades its U.S.-based support with HelptFlow+, adding tighter integration with remote access tools, PSA platforms, and password management systems. Addigy rolls out a Prebuilt App Catalog that lets MSPs deploy and manage Mac apps without scripting or MDM profiles.

On the M&A front, Dynamic Quest acquires NetOne Technologies to expand its footprint into South Florida. TD SYNNEX acquires Apptium to strengthen its cloud commerce capabilities, and LevelBlue announces plans to acquire MDR provider Trustwave. CompassMSP names Milind Shah as COO.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

This episode covers new product launches and updates across the cybersecurity and MSP space. Barracuda released a Managed Vulnerability Security service. Syncro launched Universal Billing for third-party licenses. Guardz rolled out an identity threat detection and response (ITDR) feature. Josys added a SaaS Risk Analyzer and automated access workflows. Rewst unveiled new AI capabilities including a Model Context Protocol server. Bitdefender launched an External Attack Surface Management tool. ManageEngine introduced MSP Central, a unified platform for service delivery.

We also cover the KnowBe4 and Microsoft Defender integration, leadership changes at Pia and Proofpoint, CMIT’s acquisition of Wright Technology Group, Coro’s expansion into the ANZ region, and new data showing major gaps in supply chain cybersecurity coverage.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

Lisa Niekamp-Urwin, President of Tomorrow’s Technology Today, shares how she grew a successful MSP after an unexpected career setback inspired her to take control of her future. Lisa reflects on the challenges of securing new clients, managing finances and juggling every responsibility in the early days. She explains how the move to managed services reshaped her business, how steady marketing efforts fueled growth, and the leadership principles that helped her create a dedicated team and loyal customer base.

Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today!

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

This week's roundup dives into the tech, partnerships, and strategic moves shaping the MSP landscape right now. We cover AvePoint’s latest platform upgrades designed to give MSPs tighter security and smarter license and storage optimization, and how NinjaOne is expanding control with new MDM support for macOS. You’ll also hear how Skyhawk Security’s new partner program is making waves with a refreshingly pragmatic model, and how the Vicarius-Atera integration is streamlining vulnerability remediation. With fresh funding flowing into Slide’s BCDR innovation and Integris making its biggest acquisition yet, it’s clear that smart growth and smarter tools are defining the future.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

In this week’s roundup: Compliance Scorecard drops major upgrades to make proving compliance easier than ever. Cavelo launches a new configuration management tool to simplify baseline enforcement. CyberArk debuts its MSP Hub, and Timus Networks hits the Pax8 Marketplace with a new budget-friendly option. We also cover OnPage’s smart new integration, fresh M&A deals shaking up the channel, and big funding news from Meter.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

Julio Lopez, CEO of IT for Education, shares how he built a purpose-driven MSP by focusing on community impact, client relationships and strong company culture. In this episode of My First Million with Robin Robins, Julio discusses the values that shaped his growth, how giving back has become central to the company’s mission and the leadership lessons that helped him scale.

Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today!

Join the thousands of MSPs who already rely on MSP Success to fuel their business growth. Go to www.MSPSuccess.com and subscribe now—it’s free, and you can unsubscribe anytime.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

In this week’s News Roundup, we cover the biggest shakeups hitting the industry this week, from Rania Succar stepping in as Kaseya’s new CEO to ConnectWise unveiling a major product bundle, a Pax8 and Microsoft alliance, and new Asio platform momentum. We break down WhiteDog’s launch of Delta Detection and Response (𝚫DR) and how it fills critical gaps XDR misses, plus Evo Security’s smarter approach to least privilege access with real-time elevation workflows. Liongard acquires Darklight to supercharge risk analysis with AI, Bitdefender pushes into compliance management, Coro revamps its partner program for speed and simplicity, and Evergreen quietly racks up its 81st MSP acquisition.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.