Will Snyder didn’t start WTC Managed IT Services with a big budget or flashy marketing. Instead, he grew it the hard way—referrals, niche focus, and world-class service.

In this conversation with host Robb Patterson, Will shares how he scaled past $5M in revenue, what he’d do differently if starting again, and why trade shows, JVs, and strong culture became his secret weapons.

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In this episode, we cover the launch of OpenMSP, a new open-source tools and community platform from stealth startup Flamingo that lets MSPs calculate potential profit gains by replacing commercial vendors with open-source alternatives. Helpt upgrades its U.S.-based support with HelptFlow+, adding tighter integration with remote access tools, PSA platforms, and password management systems. Addigy rolls out a Prebuilt App Catalog that lets MSPs deploy and manage Mac apps without scripting or MDM profiles.

On the M&A front, Dynamic Quest acquires NetOne Technologies to expand its footprint into South Florida. TD SYNNEX acquires Apptium to strengthen its cloud commerce capabilities, and LevelBlue announces plans to acquire MDR provider Trustwave. CompassMSP names Milind Shah as COO.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

This episode covers new product launches and updates across the cybersecurity and MSP space. Barracuda released a Managed Vulnerability Security service. Syncro launched Universal Billing for third-party licenses. Guardz rolled out an identity threat detection and response (ITDR) feature. Josys added a SaaS Risk Analyzer and automated access workflows. Rewst unveiled new AI capabilities including a Model Context Protocol server. Bitdefender launched an External Attack Surface Management tool. ManageEngine introduced MSP Central, a unified platform for service delivery.

We also cover the KnowBe4 and Microsoft Defender integration, leadership changes at Pia and Proofpoint, CMIT’s acquisition of Wright Technology Group, Coro’s expansion into the ANZ region, and new data showing major gaps in supply chain cybersecurity coverage.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.