In this podcast episode, Ines Alpha, a leader in the world of 3D makeup and augmented reality, shares insights into her creative journey, particularly her collaboration with Studio Halia. Ines discusses how she blends the physical and digital realms, emphasizing her passion for constraints in design that lead to true innovation. She highlights her work where physical face wear and makeup are enhanced by AR, allowing users to customize their appearance in real-time. Ines explains the importance of collaborating with expert teams to push the boundaries of what’s possible in AR, especially in creating highly interactive and personalized digital makeup experiences.
She also touches on the community aspect of her work, explaining how AR allows people to explore new identities and self-expression, often in spaces where traditional self-presentation might be limited. Looking ahead, Ines reflects on the future of augmented reality in major beauty and fashion events, foreseeing a shift where digital transformations will be just as prominent as physical ones. As technology evolves, she envisions a growing connection between the digital and physical worlds, with new opportunities to create more immersive and expressive experiences for her audience.

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