In this podcast episode, Ines Alpha, a leader in the world of 3D makeup and augmented reality, shares insights into her creative journey, particularly her collaboration with Studio Halia. Ines discusses how she blends the physical and digital realms, emphasizing her passion for constraints in design that lead to true innovation. She highlights her work where physical face wear and makeup are enhanced by AR, allowing users to customize their appearance in real-time. Ines explains the importance of collaborating with expert teams to push the boundaries of what’s possible in AR, especially in creating highly interactive and personalized digital makeup experiences.
She also touches on the community aspect of her work, explaining how AR allows people to explore new identities and self-expression, often in spaces where traditional self-presentation might be limited. Looking ahead, Ines reflects on the future of augmented reality in major beauty and fashion events, foreseeing a shift where digital transformations will be just as prominent as physical ones. As technology evolves, she envisions a growing connection between the digital and physical worlds, with new opportunities to create more immersive and expressive experiences for her audience.

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TL;DR

• Yalda's personal journey highlights how chronic inflammation is at the heart of many widespread health issues—from autoimmune diseases to conditions like cancer, thyroid imbalances, and even depression, proving just how essential it is to address inflammation for long-term health.
• The Eat Burn Sleep method focuses on three pillars: food, movement, and mental wellness, designed to reduce inflammation without the need for extreme or restrictive diets.
• Her approach challenges common wellness trends, such as the vegan diet or high-intensity workouts, emphasizing sustainable, evidence-based practices tailored to individual needs.
• Health and wellness are becoming increasingly recognized as essential luxury pillars, with people prioritizing long-term vitality and holistic well-being over temporary fixes.

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In this episode, Yalda Alaoui, a leading expert in chronic inflammation and nutrition, shares her journey from the corporate world to becoming a top figure in health and wellness. After battling autoimmune diseases, Yalda spent over a decade researching lifestyle changes to heal herself, discovering the link between chronic inflammation and many modern diseases. This led to the creation of Eat Burn Sleep, a platform focused on managing inflammation through food, movement, and mental wellness, offering a balanced lifestyle that doesn’t require perfection but aims for sustainable health.Yalda emphasizes a flexible approach, allowing occasional indulgences while reducing inflammation. Her method has helped thousands, from chronic disease sufferers to doctors who now support her approach. She also discusses how wellness has evolved into a luxury, with more people seeking long-term health solutions over quick fixes. Yalda believes the future of wellness will focus on natural, unprocessed food and a slower, more balanced lifestyle.Want to stay ahead of the curve?

Sign up for our ⁠⁠⁠⁠⁠⁠Weekly Beyond Luxury Substack⁠⁠⁠⁠⁠⁠ and follow us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ for even more insights and inspiration.