With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show to dive into the findings.

From online audio listening preferences to the opportunities for creators and brands, James walks us through some of the nuances of the report.

James also dives into the Podnews Report Card 2025, where podcasters and creators get to share their feedback directly with the teams behind podcast apps and platforms like Apple Podcasts, Spotify, YouTube and more.

Join regular co-host Danny Brown and James in this very enlightening episode!

Guest co-host this episode: James Cridland

James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio’s future. James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist. One of the organisers of Next Radio, the UK radio ideas conference, James has worked with the world’s largest radio conference, Radiodays Europe, since its inception. He’s also part of the programming team for Radiodays Asia and Podcast Day 24.

James's Website

@JamesCridland on X

Links to interesting things from this episode

• The Infinite Dial 2025 - Edison Research
• Podcasting 2.0 with Dave Jones and Adam Curry
• Pocket Casts - listen to podcasts with the best free podcasting app. Built by listeners, for listeners.
• iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice.
• Adam Curry - curryirc.com (@adamcurry) / X
• James Cridland | James Cridland - radio futurologist
• The Podnews Report Card 2025 Results

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

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As podcasting continues to see a mix of large investments and ad spend, it also continues to see layoffs across the industry. Many point to some of these large investments as being a cause, with money being spent on large networks and celebrity podcasts.

Is this a sign that the industry needs to take a different approach, with perhaps more indie creator-led networks, or is it an unfortunate realism of an industry growing beyond its small beginnings?

Join regular co-host Danny Brown and guest co-host Frank Racioppi as they discuss this interesting topic.

Guest co-host this episode: Frank Racioppi

After 38 years as a speechwriter and editor for a Fortune 50 company, Frank retired and indulged his love of podcasting, starting and managing a successful podcast review online publication -- Ear Worthy. He started it in 2017 and has enjoyed connecting with indie podcasters and anyone who supports podcasting. Frank and his brother Paul had a podcast four years ago called False Facts, but it was difficult to keep a regular recording schedule. He's loved writing his entire life and wrote for print magazines in the 80s from New Jersey Monthly, The Pet Dealer, American Health, The Sewing Circle, etc. He's also published five novels and four non-fiction books in the last four years. The novels range from a romance about two people bonding over the love of reading called For The Love Of Books to Least Best Employee, a novel about surviving as middle management in Corporate America. His most popular nonfiction book was called The COVID Hotel.

Frank's Website

@podcastreports on X

@earworthy141 on Instagram

Links to interesting things from this episode

• Broadway Podcast Network - The Art of Kindness with Robert Peterpaul
• Every Single Sci-Fi Film Ever | Science Fiction Movie Podcast
• Gastropod - Food with a Side of Science & History
• Filmspotting Movie Podcast
• Top US Podcast Publishers & Networks - Podtrac
• Mercury hits 2 million delivered ads
• Bobbi Althoff joins Studio71's podcast network with The Really Good Podcast
• How celebrity podcasts are influencing a new era of tabloid media
• Celebrity Podcasts Roundtable: Challenges and Opportunities | Podcast Movement
• These Brands SHOULD Sponsor These Independent Podcasts
• The Marketing Swarm Around Indie Podcasters
• Independent Podcasting Needs More Networks Like Mercury

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at

The Podcasting 2.0 initiative has been around since 2020, and is a way for the traditional RSS feed to be more interactive both for podcasters and listeners. This means offering features like transcripts, chapters, credits for talent on podcasters, funding your favourite shows, and more.

It's also meant to keep the RSS system open and "protect" it from the walled garden approach of Spotify, YouTube, and - to a lesser degree - Apple Podcasts.

Bit despite being the brainchild of the podcast OG Adam Curry, and lots of vocal support from certain parts of the industry, it seems that Podcasting 2.0 is still struggling to gain a real foothold. So why hasn't Podcasting 2.0 taken off, and has the boat sailed for this initiative?

Join regular hosts Mark and Danny, with guest co-host Claire Waite Brown, as they dive into this much-vaunted but sometimes equally-maligned topic.

This week's guest co-host: Claire Waite Brown

Indie podcaster - Creativity Found, 2020 to present; Podcasting 2.0 in Practice Jan 2025 to present Creativity Found podcast inspired me to build a directory of creative activities for adults, all taught by independent small business owners who are members of the Creativity Found Collective. Became interested in 2.0 through listening to podcasts about podcasting and meeting proponents at podcast live events. Friends with many indie podcasters who feel they 'should' know what 2.0 is, but not sure where to start, or if they should bother! Teach a dance fitness class, edit books, member of a parents' street dance crew!!

Claire's Facebook group

Claire's Facebook page

@podcasting2.0inpractice on Instagram

Claire on YouTube

Claire's Website

Links to interesting things from this episode

• MIC's (virtual/in-person) Podcast Club for global podcasters
• Is Podcasting 2.0 Pointless? - In & Around Podcasting
• The Podfather launches a new, open podcast directory
• Best Host for Podcasting 2.0 - Find Out How! | Captivate
• Podcast Index Podcasting 2.0 Statistics, visualized
• Podcasting 2.0 V4V Stats Uptake
• Podcasting 2.0 Namespace Adoption
• Apps | Podcastindex.org
• Podcasting 2.0 - Making podcasts better for everyone!

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify,