Join Dr. Lou Marciani, the Director and Co-Founder of the Innovation Institute for Fan Experience and Paul Foster, founder and CEO of OnePlan. Dr. Lou and Paul discuss the evolution of event planning and the benefits of using digital twin technology for the sports and entertainment industry. OnePlan, which aims to provide a collaborative, web-based platform for event planning, has been used in over 60,000 events, including major sports and entertainment venues. The platform offers a single source of truth, allowing for real-time collaboration and approval processes. Forster highlighted the importance of balancing fan experience, security, and safety, citing examples like the Tottenham Hotspur Stadium and Intuit Dome. Dr. Lou and Paul also discuss the role of data in decision-making and the potential of digital twins in enhancing fan engagement and venue operations.

About the Innovation Institute for Fan Experience

Founded in August 2020, the Innovation Institute for Fan Experience (www.iifx.org) is building the leading and most trusted authority on the ‘Fan Journey’ for the sports and entertainment industry. IIFX provides training, industry content creation, Fan Journey best practices, consultancy, and business and education services to domestic and international sports & entertainment organizations.