It’s not about planting flags anymore. It’s about profitability.

As the cannabis industry shifts from rapid growth at all costs to operational precision, hard decisions are being made.

Which assets are sized properly? Where can we build a well-rounded, potentially profitable business given the realities of today’s market?

And how do we make the right calls for our teams while positioning for the world we’re actually in—not the one we hoped for?

Ayr Wellness is deep into this approach, actively sizing its business for today’s environment

This week we sit down with George DeNardo, President of Ayr Wellness, to discuss how Ayr is redefining success in cannabis:

• The shift from expansion to optimization: why less is more
• Data-driven decisions and automation tools Ayr is betting on
• Why Ayr is still growing in Florida—and not waiting on the feds

Chapters

00:00 Introduction to George DiNardo and AYR Wellness

03:05 Transitioning to President of AYR Wellness

05:55 Operational Efficiency and Integration Challenges

09:05 Data-Driven Decision Making in Cannabis

11:57 Technology Adoption and Automation in Cannabis

14:52 Balancing Investment in Technology and Operational Needs

18:01 Facility Consolidation and Strategic Growth

20:56 Future Plans for Expansion in Florida

23:58 Navigating Florida's Cannabis Market Dynamics

26:11 Quality Control and Brand Strategy in Cannabis

28:16 Data Management and Crop Planning Efficiency

30:35 The Importance of Internal Communication and Reporting

33:10 Operational Challenges and Market Adaptation

36:30 Leadership and Team Engagement in Cannabis

38:31 Advice for New Entrepreneurs in the Cannabis Space

40:45 The Value of Time Over Material Gifts

42:43 Future Outlook for the Cannabis Industry

Guest Links:

• https://www.linkedin.com/in/georgedenardo/
• http://www.ayrwellness.com
• https://x.com/AyrWellness
• https://www.linkedin.com/company/ayr-wellness-inc/

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

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