For better visual experience, we recommend check out our ad on Youtube: https://go.aazarshad.com/dumb-ads

In this episode, we discussed dumb ads that really worked for us. Especially when we didn't think they'd win. Guess what? We might have thought they were dumb, but they worked.

The pattern?

These ads weren't actually dumb. They were:

• Memorable

• Authentic

• Simple

• Emotionally resonant

Takeaway:

Sometimes the ads that seem ridiculous in the boardroom are exactly what will cut through the noise.

The best marketing doesn't always look like marketing.

What matters isn't how clever your ad seems internally.

What matters is whether it stops the scroll, creates an emotion, and drives action

Timestamps:

00:01:21 – First ad example: “Living with low T is tough” – why this simple, ‘dumb’ ad keeps working and insights from its success.

00:02:37 – Discussion on why the ad works: simplicity, imagery, and relatable headline.

00:03:36 – Iterations and headline successes from the ad.

00:04:14 – Second ad example: cartoon-style ad for kids’ emotional regulation—format, copywriting, and why clients don’t like but audiences do.

00:06:01 – Third ad example in the same theme: “Say goodbye to boring summer” and the effectiveness of cartoon hands.

00:08:02 – Next ad analysis: “golden milk with spice”—lack of benefits in the copy and how it still lands with the right audience.

00:09:26 – Another example: Betacamp ad about building a business in summer; hands holding signs as a recurring theme.

00:10:46 – Observations about the “sign” creative theme in successful ads.

00:11:42 – Branded SaaS ad example that unexpectedly outperforms others due to clear value proposition and branding.

00:12:22 – Story about Fermat and how a landing page graphic became a winning ad.

00:14:08 – More surprising ad success stories: poorly designed or ‘mistake’ ads that excel in performance.

00:16:41 – Listening to an Ozprint ad: humor, Aussie culture, entertaining elements.

00:18:02 – Why humor and cultural cues help the Ozprint ad work so well.

00:19:50 – Another Ozprint ad: breakdown of elements, storytelling, and video structure.

00:21:25 – Discussion on editing, relatability, and final thoughts on ad creativity.

00:21:57 – Wrap-up and key takeaways: try sign ads, make mistakes, and embrace funky concepts.

If you need timestamps for any specific ad, story, or segment in more detail, just let me know!

Connect with Marco and me here:

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Creative Ad Strategy Bootcamp: https://theperformers.io/creative-ad-strategy-bootcamp

Marco's Agencies:

https://www.ctrfactory.com/

https://www.shepherdagency.co/

#marketing #growthmarketing #ads #advertising #creativity #psychology #entrepreneur

Attention! For better experience, we do recommend check out our Youtube video so you can see the ad examples visually too: https://go.aazarshad.com/ai-ads

In this episode of we deep into actionable ways to leverage AI for ad creation, focusing on research, ideation, and scripting—without losing the human touch.

You'll learn both hosts’ proven frameworks for using AI tools like ChatGPT, Claude, and Poppy to.

Tools:

Atria: https://tryatria.com/?linkId=lp_879287&sourceId=aazar-shad&tenantId=atria

https://aazar--cleverprogrammer.thrivecart.com/poppy-ai-checkout/

Discussion:

Do deep customer and market research

Uncover hidden motivations and buying behaviors

Find high-converting ad angles, headlines, and copy ideas

Turn real customer reviews and emotional triggers into compelling ads

Generate ad scripts and creative storyboards in under 15 minutes

Whether you’re running ads for DTC, e-commerce, or agency clients, you’ll get a behind-the-scenes look at real tools and methods that have generated seven figures for clients. Plus, watch as Aazar and Marco actually create an ad for a candle brand in real time—from discovering insights to writing and visualizing the ad concept!

Timestamps:

00:00 – Introduction

00:51 – Marco’s 7-figure AI research framework

09:21 – The first principles mindset for ad creation

09:45 – Aazar’s rapid-fire research & scripting process

16:04 – Turning insights into ad copy and creative

22:56 – Workflow, tools, and quick ideation tips

24:51 – How to apply these AI methods for your brand

If you’ve ever wondered how leading agencies use AI to shortcut ad research or want to build better creatives (without generic outputs), this episode is for you!

Connect with Marco and I here:

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

https://www.ctrfactory.com/

https://www.shepherdagency.co/

🎧 Listen, learn, and start creating high-converting ads with AI today!

P.S. AI Image credits goes to Joanna Lambadjieva. She has an amazing LI content on AI.

#AI #AdCreatives #GrowthMarketing #Copywriting #marketingpodcasts

In this episode, we discussed:

00:00 Importance of Structured Creative Testing

04:19 Ad Analysis and Strategy Development

09:06 Optimizing Product Advertising Headlines

11:49 Creative Testing Unlocks New Meta Audiences

13:01 Focus on Weekly Winning Ads

18:11 Decoding Customer Insights Systematically

20:36 Effective Client Campaign Strategy

23:17 Consistency Over Daily Fluctuations

26:28 Key Metrics for Creative Testing

29:49 Creative Strategy: Minor Tweaks, Concept Iteration

35:30 Creative Testing Pitfalls in Marketing

36:16 Creative Strategy and Testing Mistakes

39:26 Creative Content Generation Techniques

Connect with Marco and me here:

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

https://www.ctrfactory.com/

https://www.shepherdagency.co/

Show notes:

03:50 Tariff Ads

08:30 Tea DTC Ad Creative Working

11:23 Sexy Ad We Wish We Created

13:33 Meggings Appeal Dynamics

18:30 UX Familiarity Ad Format Working

21:29 90-Day Growth Roadmap To Win ANY Ad Account

90-Day Creative Roadmap link.

Connect with Marco and I here:

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

https://www.ctrfactory.com/

https://www.shepherdagency.co/

This week we discussed:

00:00 AI Tools That Create Stopping Brolls

07:03 Ad Format You Should Steal

11:01 How to Fix An Ad Account Struggling Suddenly

14:03 Market Challenges: Low Repeat Purchases

17:04 DTC Brand Aazar Took Over

20:19 Fashion Strategy Diverges from Ecom Trends

24:10 Fashion Ads: Why Features Are Important

26:01 Upcoming Tests & Video Ads

Connect with Marco and I here:

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

https://www.ctrfactory.com/

https://www.shepherdagency.co/

This week we discussed:

04:05 AI Tool Fixes Lip Sync Problem

08:06 Automated Audience Targeting with Proxima

12:50 Why this carousel ad worked for us

15:32 Business Fundamentals Beat Marketing Tools

20:34 Ad simple ad format worked for us

24:12 We stacked multiple psychology ticks in this ad

Tools we discussed:

Proxima: https://www.proxima.ai/demo?utm_source=aazar&utm_medium=affiliate&utm_campaign=platform-demo

Captions: https://captions.ai/

Connect with Marco and I here:

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

https://www.ctrfactory.com/

https://www.shepherdagency.co/

This week, we discussed:

Show notes:

00:00 Rethinking Advertising: Focus on Branding

05:51 Authentic-Looking Advertorial Strategy

06:37 Innovative Ad Pricing Strategy

12:04 Viral Success from Super Bowl Ad

13:09 Engage Audiences Without Huge Budget

17:04 Observing Social Media Trends Indirectly

20:53 Lengthy Answers Boost Engagement

Connect with Marco and I here:

Marco Lange: X I LinkedIn

Aazar Ali Shad: X I LinkedIn I TikTok I Instagram

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

• https://www.ctrfactory.com/
• https://www.shepherdagency.co/

In This Episode:

1. AI in Script Writing: The Reality Check Discover Marco's experiments with AI-only scripts versus traditional creative strategist-written content. While AI offers innovative ideas, it hasn't yet mastered the art of evoking the emotions that drive engagement. The verdict? Listen to the episode.
2. Revolutionizing Media Buying with AI Learn about the revolutionary tool, Magic X, which Marco has been testing to streamline media buying. By leveraging AI to automate decisions based on set parameters, Marco's team is witnessing more efficient and profitable campaigns. Could this be the future of media buying?
3. Grüns' Winning Creative Strategy Uncover the secrets behind Grüns' rapid growth to a $100 million brand. Their simple yet effective creative strategy emphasizes relatable content and smart positioning. Their focus on pain points—with a creative twist—shows that sometimes less is more when connecting with your audience.

Why Tune In? This episode is packed with actionable insights for leveraging AI effectively in your marketing efforts while showcasing creative strategies that yield substantial results. Whether you're a small agency or a freelance marketer, there's a nugget of wisdom here for you.

Tools we mentioned

• MadgicX

Show notes:

00:00 AI-Driven Marketing Script Debate

05:40 AI Complements Human Strategy

08:20 AI's Idea Generation vs Emotional Impact

10:25 "Automated Ad Management with AI"

13:01 "Magic X: AI Tool for Freelancers"

17:27 Targeted Ads Solve Parenting Challenges

Connect with Marco and I here:

Marco Lange: X I LinkedIn

Aazar Ali Shad: X I LinkedIn I TikTok I Instagram

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

• https://www.ctrfactory.com/
• https://www.shepherdagency.co/