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Sebastian Stahl, former hospitality operator and now founder of Breadth, joins the show to talk about how restaurants can build marketing systems that actually work. As the host of Restaurant Leaders Unplugged, Sebastian shares how guest experience starts long before a diner walks through the door—and how to align your team, tech, and messaging to make every touchpoint count.

Zack and Sebastian discuss:

• Why systems are the foundation of strong marketing
• How to plan campaigns instead of winging them
• The role of tech in enhancing guest experience
• Why every touchpoint shapes brand perception
• How to scale hospitality with the right people
• The connection between employee and guest experience

Tune in to hear Sebastian’s operations-first take on restaurant marketing and how structure creates standout experiences.
Thanks, Sebastian!

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Chef Troy Guard, founder of TAG Restaurant Group, joins the show to share how creating a vibe, embracing the unexpected, and mentoring talent have helped him grow multiple restaurant concepts across states. From dishwasher to executive chef, Troy reflects on his journey and how guest experience is driven by feeling—not formulas.

Zack and Troy discuss:

• Why “vibe” is the first thing he notices in a restaurant
• How to scale a brand while staying true to its soul
• The power of mentorship and opening doors for others
• Why hospitality is more than food—it’s emotion
• How to keep concepts fresh without losing consistency
• Why feedback and change go hand in hand

Tune in to hear how Troy’s people-first philosophy creates lasting guest impressions and sustainable growth.
Thanks, Troy!

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Dr. Melissa Hughes joins Zack to explore the neuroscience behind the guest experience. As a keynote speaker and author, Melissa breaks down why small missteps in a restaurant can have an outsized impact, and how operators can respond to reviews with empathy and intention.

Zack and Melissa discuss:

• How the brain's negativity bias affects guest perception
• Why noise can ruin a meal regardless of food quality
• The power of thoughtful responses to negative reviews
• Why most feedback contains hidden truth
• How service recovery can create more loyal guests
• How personalization and empathy influence customer retention

Tune in to hear how Melissa’s brain-based insights can transform the way you handle feedback and build guest loyalty.

Thanks, Melissa!

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Chris Schultz, CEO of Voodoo Doughnut, joins Zack to share how the brand’s rebellious spirit and cult following stem from bold choices and intentional culture. With decades of experience in hospitality, Chris explores how staying weird can still mean staying operationally sharp.

• Creating a culture that celebrates personality and creativity
• Empowering team members to deliver standout guest experiences
• Turning failures into conversation starters and brand loyalty
• Why engagement and heart matter more than speed
• Building human connection in every guest interaction
• Tune in to hear how Voodoo Doughnut keeps the magic alive while scaling the brand.

Thanks, Chris!

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Shaz Khan, co-founder of Tono Pizzeria + Cheesesteaks, joins Zack to share how he's built a beloved multi-unit brand without losing the feel of a local favorite. With an engineering mindset and a passion for hospitality, Shaz breaks down the systems, tech, and transparency that drive guest loyalty and operational excellence.

Zack and Shaz discuss:

• Building guest trust through transparency and truthfulness
• Balancing scale with authenticity and community feel
• How tech tools like Ovation and Marqii elevate guest feedback and insights
• Responding to every online review with empathy and intention
• Why real conversations with local restaurant owners matter most

Tune in to hear how Shaz’s integrity-first approach is shaping the future of fast casual hospitality.
Thanks, Shaz!

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Zack sits down with David Scott Peters, restaurant coach, speaker, and author of Restaurant Prosperity Formula, to break down how independent restaurant owners can create financial and operational freedom. He shares why delegation without documentation leads to failure, how to build a system that works without you, and why great guest experiences start with operational excellence.

Zack and David discuss:

• Why most restaurant owners fail to delegate effectively
• The simple way to document systems without extra work
• How anticipating guest needs creates better hospitality
• The key to stepping back from daily operations and making more money

Follow David Scott Peters:
DavidScottPeters.com

Restaurant Prosperity Formula Podcast
YouTube

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Zack welcomes Stacey Kane, a fractional CMO for emerging and beyond brands, to discuss the importance of brand voice, guest experience, and tactical marketing strategies in the restaurant industry. With experience leading marketing efforts for multiple brands, Stacey shares how businesses can define their identity, engage guests, and use nostalgia to create memorable experiences.

Zack and Stacey discuss:

• Why brand personality is the foundation of marketing success
• The origin story approach to uncovering a restaurant’s mission and vision
• How multi-generational guests demand more than a one-size-fits-all experience
• Tactical marketing ideas that can be implemented immediately
• The importance of leveraging existing vendor capabilities

Folow Stacey:

https://www.linkedin.com/in/staceylkane/

Thanks, Stacey!

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On this episode of Give an Ovation, Johnathan Chen, CEO and Co-Founder of 5&5, joins Zack Oates to discuss how restaurants can optimize their technology stack to improve operations and guest experience. With years of experience in restaurant tech and digital services, Johnathan shares insights on streamlining systems, avoiding tech overload, and ensuring that technology serves the guest—not complicates their journey.

Zack and Johnathan discuss:

• The biggest tech challenges restaurants face today
• How to reduce friction in the ordering process
• Why simplicity is the key to a great guest experience
• The impact of too many disconnected tools in restaurant operations
• How top brands are using technology the right way

Follow Johnathan Chan & 5&5:

• Website: https://5and5.com/
• LinkedIn: Johnathan Chen

Thanks, Johnathan! 🎉